Head of Digital Growth Marketing - Remote (Remote)
CLEAResult · Texas, United States
FULL TIME
Job Description
At CLEAResult, we lead the transition to a sustainable, equitable, and carbon-neutral energy-efficient future for our communities and our planet. Medical, Dental, and Vision Insurance; we also offer a company-paid health care concierge service to help navigate our health plan to make the best decisions for you and yours
• Paid vacation, sick, personal and parental leave time
• Paid Volunteer Time: giving back to our communities is important to us
• Employee Assistance Program – offers benefits to help you manage daily responsibilities
• Access to on-demand training courses to advance further in your career Job Description
Owns go-to-market (GTM) execution and account-based marketing/account-based sales (ABM/ABS) programs for a defined set of target utility accounts; building positioning, messaging, and campaigns for assigned service lines under the strategy set by the Senior Director, Growth Marketing, and directly promoting CLEAResult's solutions and products to those accounts in support of our broader solutions and business development (BD) goals. We're building this program from the ground up, so there's real room to shape how GTM and ABM/ABS work here. Design and run ABM/ABS programs for target utility accounts: identify priority accounts jointly with Sales, build account-specific content and campaigns, and track engagement and pipeline impact.
Build sales-enablement materials and training for the sales and programs teams.
Partner with Market Intelligence on competitive landscape data and incorporate their findings into messaging.
Lead thought-leadership programs (webinars, expert video, blogs) tied to target-account priorities.
Partner with the Digital Marketing Manager on paid digital execution, the Lead Designer on creative needs, and the Content Marketing Manager on written content, to support ABM/ABS campaigns.
5+ years of B2B product or solutions marketing experience.
~ Demonstrated experience building positioning and messaging for technical or service-based offerings.
~ ABM/ABS program experience strongly preferred, including account selection, account-specific campaign build, and engagement tracking.
~ Experience marketing into long, complex, committee-driven buying cycles.
~ Experience working account research and intent data into account strategy.
~ Strong writing ability. Comfort working directly with sales-facing stakeholders on account strategy.
~ Familiarity with Claude or comparable AI tooling for research, drafting, and campaign production.
One writing sample: a positioning document, messaging framework, or sales enablement asset you authored.
An example of one named-account program you ran and what it produced.
If applicable, meet all DOT qualification requirements and comply with all applicable federal, state, and local transportation regulations.
Salary Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience, certain degrees and certifications (e.g. CLEAResult will not provide sponsorship or support for immigration status or work authorization including for international students. Employment decisions are based upon job-related reasons regardless of an applicant’s race, color, religion, national origin, marital status, age, sex, gender identity, sexual orientation, status as a qualified individual with a disability or protected veteran, or any other protected status.
• Paid vacation, sick, personal and parental leave time
• Paid Volunteer Time: giving back to our communities is important to us
• Employee Assistance Program – offers benefits to help you manage daily responsibilities
• Access to on-demand training courses to advance further in your career Job Description
Owns go-to-market (GTM) execution and account-based marketing/account-based sales (ABM/ABS) programs for a defined set of target utility accounts; building positioning, messaging, and campaigns for assigned service lines under the strategy set by the Senior Director, Growth Marketing, and directly promoting CLEAResult's solutions and products to those accounts in support of our broader solutions and business development (BD) goals. We're building this program from the ground up, so there's real room to shape how GTM and ABM/ABS work here. Design and run ABM/ABS programs for target utility accounts: identify priority accounts jointly with Sales, build account-specific content and campaigns, and track engagement and pipeline impact.
Build sales-enablement materials and training for the sales and programs teams.
Partner with Market Intelligence on competitive landscape data and incorporate their findings into messaging.
Lead thought-leadership programs (webinars, expert video, blogs) tied to target-account priorities.
Partner with the Digital Marketing Manager on paid digital execution, the Lead Designer on creative needs, and the Content Marketing Manager on written content, to support ABM/ABS campaigns.
5+ years of B2B product or solutions marketing experience.
~ Demonstrated experience building positioning and messaging for technical or service-based offerings.
~ ABM/ABS program experience strongly preferred, including account selection, account-specific campaign build, and engagement tracking.
~ Experience marketing into long, complex, committee-driven buying cycles.
~ Experience working account research and intent data into account strategy.
~ Strong writing ability. Comfort working directly with sales-facing stakeholders on account strategy.
~ Familiarity with Claude or comparable AI tooling for research, drafting, and campaign production.
One writing sample: a positioning document, messaging framework, or sales enablement asset you authored.
An example of one named-account program you ran and what it produced.
If applicable, meet all DOT qualification requirements and comply with all applicable federal, state, and local transportation regulations.
Salary Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience, certain degrees and certifications (e.g. CLEAResult will not provide sponsorship or support for immigration status or work authorization including for international students. Employment decisions are based upon job-related reasons regardless of an applicant’s race, color, religion, national origin, marital status, age, sex, gender identity, sexual orientation, status as a qualified individual with a disability or protected veteran, or any other protected status.