CRM Practice Leader

Axtria - Ingenious Insights · India

Role Summary

A visionary and entrepreneurial Director to build and scale its next-generation Vault CRM & Life Sciences CRM Practice. This leader will be responsible for establishing Axtria as a trusted implementation, transformation, and AI innovation partner across Veeva Vault CRM, Salesforce Life Sciences Cloud, Health Cloud, and Agentic AI-enabled CRM solutions.

The role combines practice leadership, solution strategy, delivery oversight, capability building, alliance management, and business development. The Director will lead a multidisciplinary team comprising Solution Architects, Technical Leads, Developers, Business Analysts, Integration Specialists, Testing & Validation teams, Project Managers, and Agentic AI specialists.

Key Responsibilities

• Own the vision, strategy, operating model, growth roadmap, and market positioning for the Vault CRM & Life Sciences CRM Practice.

• Drive practice revenue, pipeline, bookings, profitability, utilization, and investment priorities with clear business accountability.

• Lead business development, client mining, RFP responses, solution shaping, effort estimation, pricing, and executive presentations.

• Build trusted relationships with CIOs, Commercial IT leaders, CRM product owners, and business stakeholders across life sciences clients.

• Provide executive oversight for Vault CRM, Salesforce Life Sciences Cloud, Health Cloud, and CRM modernization programs.

• Define Veeva CRM-to-Vault CRM transformation and migration strategies, including assessment, sequencing, data, integrations, testing, cutover, and adoption.

• Build and mentor a multidisciplinary team of architects, technical leads, developers, business analysts, integration specialists, testing teams, project managers, and AI specialists.

• Establish delivery governance, architecture standards, quality controls, risk management, reusable assets, accelerators, and reference architectures.

• Build and manage strategic alliances with Veeva, Salesforce, and ecosystem partners, including joint go-to-market and capability-development initiatives.

• Drive innovation through Agentic AI and Generative AI use cases across field effectiveness, account planning, customer engagement, insights, and commercial operations.

Must-Have Skills & Experience

• 15+ years of experience in Life Sciences commercial technology, CRM consulting, implementation, or transformation.

• 10+ years of relevant experience leading CRM practices, large programs, consulting portfolios, or Centers of Excellence.

• Deep understanding of life sciences commercial processes, including field force effectiveness, territory management, account planning, customer engagement, content, medical and commercial operations, and analytics.

• Strong expertise across Veeva CRM, Vault CRM, Salesforce Life Sciences Cloud, Health Cloud, or comparable life sciences CRM ecosystems.

• Proven experience shaping and leading Veeva CRM-to-Vault CRM migration or enterprise CRM modernization strategies.

• Demonstrated success in practice building, capability development, hiring, mentoring, certification planning, and distributed team leadership.

• Strong pre-sales and business development experience, including opportunity qualification, RFPs, solutioning, estimation, pricing, and deal closure support.

• Experience overseeing complex, multi-country CRM implementations with strong governance, delivery quality, risk management, and client satisfaction.

• Solid understanding of CRM architecture, data models, integrations, MDM, analytics, security, compliance, and enterprise technology ecosystems.

• Executive presence and communication skills, with the ability to advise and present to CIO, CTO, Commercial IT, and business leadership audiences.

Nice-to-Have

• Veeva Vault CRM, Vault Platform, Veeva CRM, Salesforce, Life Sciences Cloud, or Health Cloud certifications.

• Experience working with Veeva Network, OpenData, Align, Nitro, Crossix, Salesforce Data Cloud, or Agentforce.

• Experience defining AI-enabled or Agentic AI CRM solutions for commercial and field-force use cases.

• Exposure to Snowflake, Databricks, Tableau, Power BI, iPaaS, MDM, and modern data platforms.

• Knowledge of regulated life sciences environments and relevant requirements such as GxP, 21 CFR Part 11, GDPR, and HIPAA.

• Existing relationships with Veeva, Salesforce, or senior life sciences commercial technology leaders.