Bookstore - Web/Marketing Specialist

Bookstore - Web/Marketing Specialist Classification Title: Hourly Part Time (.1-.74 FTE) Benefits Eligibility: Benefits Eligibility Department: Bookstore Job Description: Position Summary: The Web/Marketing Specialist will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign. Website performance, implementation, maintenance and updates, troubleshooting functional glitches and errors, advancing the user experience. This position will participate in digital publishing, document authoring, graphics development, site design and growth, testing, launching, measuring, reporting on key performance indicators, our customer base, and creating effective strategies that will promote the long-term growth of our r