Wholesale Account Manager

**THIS IS NOT A ROLE WITH FORCEBRANDS**

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Wholesale Sales Representative – Specialty CoffeeNew York City | $60K–$80K Base + Commission + Bonus
ForceBrands is partnering with a premium, rapidly growing specialty coffee company to identify a Wholesale Sales Representative to join its New York City team.This brand has built a differentiated position within specialty coffee through its direct sourcing model, commitment to exceptional freshness and quality, and highly service-oriented approach to wholesale partnerships. Its wholesale customers span cafés, restaurants, hotels, corporate offices, distributors, and other hospitality partners.
This is an ideal opportunity for someone who genuinely knows and loves specialty coffee but also has a commercial, hunter mentality. The Wholesale Sales Representative will be responsible for developing new business while managing and growing existing wholesale relationships. The role goes well beyond selling beans—you'll become a trusted partner to customers through tastings, education, training, equipment coordination, troubleshooting, and ongoing account support. The original JD specifically emphasizes outbound prospecting, tastings, client visits, training, technician coordination, and daily CRM management.
What You’ll DoProspect and secure new wholesale accounts throughout the NYC marketBuild pipeline through outbound outreach, networking, industry events, referrals, and relationship developmentManage, retain, and grow an existing portfolio of wholesale partnersTarget opportunities across cafés, restaurants, hotels, corporate offices, distributors, and hospitalityConduct coffee tastings, sales presentations, and onsite eventsEducate customers on coffee origins, processing methods, roast profiles, preparation, and equipmentPartner closely with internal Service and Education teams to deliver an exceptional customer experienceCoordinate client visits, training, troubleshooting, technical service, equipment needs, and marketing supportIdentify opportunities to increase account volume and deepen customer relationshipsMaintain organized and accurate account activity within the CRMTravel regularly throughout NYC to meet with current and prospective customers
What We’re Looking For3+ years of specialty coffee experienceStrong knowledge and genuine passion for coffeeProven ability to prospect, open new B2B accounts, and grow existing relationshipsStrong presentation, networking, negotiation, and relationship-building skillsComfortable discussing coffee origins, processing, roast profiles, preparation, and quality with sophisticated buyersHospitality-oriented approach—you understand that exceptional service is part of the sale xzbcwsv Self-motivated, organized, competitive, and comfortable operating independently in the fieldAbility to manage multiple accounts and priorities while remaining responsive to customersComfortable with regular travel throughout the NYC marketExperience with commercial coffee equipment and/or service workflows is a strong plus
The company is specifically looking for someone who is achievement-oriented, strong in negotiation and networking, and able to remain calm and solution-focused in high-pressure client situations.
Compensation & BenefitsBase Salary: $60,000–$80,000Commission + Bonus PlanPaid Time OffMedical, dental, and vision insurance401(k) with 3% annual salary match
Interested or know someone who could be a great fit? Apply directly or reach out to learn more about this confidential specialty coffee sales opportunity in NYC.