Regional Sales Manager Coffee Horeca OOH & Vending Solutions

Machine Procurement, Sales and Service Work closely with Machine Supplier, Supply Chain, Finance, and Marketing teams to deliver superior customer experience. Oversee machine placement, commissioning, and lifecycle performance in collaboration with technical and operations teams. Ensure optimal product-machine fit based on client volume, usage pattern, and commercial viability. Drive Coffee business in OOH Sell and manage the complete Flurys coffee ecosystem, including beans, powders, recipes, and brewing/vending machines (Bean-to-Cup / Automated) . Drive B2B sales across HORECA, corporate offices, hospitals, institutions, and premium OOH environments . Track competitor activity, pricing models, and machine placements to inform strategy. 3. Account Management & Consumption Growth Drive thr