Social Media Manager

About the jobPurity Products is a 33-year-old, family-founded DTC supplement company based in Plainview, NY, where the stability and resources of an established brand meet the creativity, agility, and entrepreneurial spirit of a startup.

All candidates should make sure to read the following job description and information carefully before applying.
Here, great ideas don't get lost in layers of approval. You'll have the freedom to think boldly, move quickly, and make a real impact, backed by an experienced leadership team, established resources, and a company that believes in trying new things.
You won't just promote our brands. You'll help shape their stories, spark conversations, build communities, and influence how consumers discover and connect with our products.
We're looking for a creative, hands-on Social Media Manager to own how our two brands, Purity Products and Cheerific, show up on social every day — from brand voice and content creation to platform strategy, community engagement, and organic growth.
You post it. You see what it does.Some social roles have you scheduling posts someone else made and waiting on an agency for the rest. This one doesn't. At Purity Products, you'll write the captions, make the content, test new platforms and formats, and watch what it does for the business across two growing supplement brands.
We've been making supplements for 33 years. Our in-house growth team is small and moves fast, so your ideas don't sit in a backlog. If you spot a trend on Tuesday, you could have content live by Wednesday.
Location: Plainview, NY. Hybrid (3 days on-site / 2 days remote)Employment Type: Full-TimeCompensation: $85,000 to $95,000 based on experienceBenefits: Full benefits package (medical, dental, vision, 401k)
What you'll own
Brand voiceDefine and keep a distinct voice for each brand. Purity and Cheerific talk to different people and should sound like it.Write a voice guide for each brand that the rest of the team can actually useMake sure every post, caption, comment and reply sounds like us
Our channelsOwn organic social strategy for both brands: platform priorities, content pillars, cadence and growth targetsRun day-to-day publishing, copy and community across TikTok, Instagram, Facebook, YouTube and PinterestBuild the content calendar across always-on content, product launches and seasonal momentsManage comments, DMs and community, and turn what customers say into content ideas
What's nextFind, test and grow us on emerging platforms before they're crowded. Think Threads, Reddit, Lemon8, Substack, broadcast channels and whatever comes next.Test new content types: lo-fi and selfie-style video, series, memes, carousels, livestreams, AI-made content and formats that don't have a name yetKeep a pulse on trends, sounds, memes and platform changes, and move fast on the ones worth chasingKnow when to jump on a trend and when to skip it, and be able to explain whyBring us a point of view on what's working for brands inside and outside supplements
Building with AIUse AI tools every day to research, write, edit, make visuals and video, and report fasterBuild repeatable AI workflows so a small team can put out more and better contentStay current on new AI tools for social and tell us which ones are worth using
ContentShoot and edit social-native content yourself (CapCut or similar)Brief our creative team and outside partners so the work comes back right the first timeWork with our creator and paid media teams to share what's working and feed the best organic content into adsMake content that respects the rules for what can be said about a supplement
ReportingOwn reporting on channel performance and turn it into content decisionsRun a weekly pulse, a monthly report and a post-mortem for every launchTie social to the numbers that matter to the business: reach, engagement, traffic, new customers and subscriptions, not just likes
You'll do well here if you have4 to 6 years in organic social or brand marketing, including 2+ years owning a brand's channelsA writer first, with sharp instincts for voice and the ability to be funny on purposeDeep, native understanding of TikTok and Instagram: algorithms, formats and what makes people stop scrollingA track record of testing new platforms and formats earlyDaily, hands-on use of AI tools for content and workflowComfort shooting and editing mobile-native videoA strong analytical mindset and fluency in social tools and native analyticsGood judgment on what can and can't be said about a supplement, and comfort working within FTC and claims rulesThe ability to run two brands' channels at once while priorities shift
Bonus pointsYou've grown an account on a platform early, before it was obvious. Show us.You've built AI workflows for content or social. Show us those too.A supplement, wellness, beauty or CPG backgroundExperience growing a community from scratch
Please include a portfolio of social content and channels you personally ran.
What we offerPerformance bonus opportunityFull Benefits Package: Medical, dental, vision, and 401(k)Real ownership of social across two brandsRoom to test new platforms and formats without asking permission for every ideaA collaborative, supportive team environment
Purity Products is an equal opportunity employer. xzbcwsv We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.