Brand Strategy & Activation Leader (Hybrid)

Mattel, Inc.and Subsidiaries · East aurora, United States

Mattel, Inc. and Subsidiaries in New York seeks a Manager, Brand Strategy & Activation to define long-term brand vision, positioning, and cross-category strategy across content, retail, experiences, and franchise touchpoints.

You will translate insights into actionable brand strategies, lead activations, and collaborate with agency partners to deliver cohesive brand experiences while influencing senior stakeholders through confident presentations.