Director of Ecommerce

A fast-growing brand is looking for a Director of eCommerce to launch and run its direct-to-consumer channel from the ground up. This is a hands-on execution role — you'll operate within a strategy and budget set by leadership, own the P&L day to day and build the commercial and operational infrastructure that makes the channel profitable and scalable.

Check below to see if you have what is needed for this opportunity, and if so, make an application asap.
What You'll OwnExecute the DTC P&L end to end — revenue, marketing spend and contribution margin — operating within company-approved strategy, budget and guidelinesPresent channel performance, insights and recommendations to the executive team on a monthly cadenceLead paid customer acquisition across Meta, Google, TikTok and other channels with disciplined ROAS, MER and CAC management — whether run in-house or through agenciesDrive conversion rate improvement across site experience, merchandising, PDPs and A/B testingManage the promotional and site marketing calendar in partnership with the Director of Digital MerchandisingBuild email, SMS and loyalty programs to grow repeat purchase rates and customer LTVManage DTC pricing and assortment in coordination with wholesale and marketplace channels to protect retail partner relationshipsRecruit, develop and lead the DTC teamManage external agency and vendor relationships
What We're Looking For8+ years in ecommerce and digital marketing including 4+ years leading a DTC channel with P&L accountabilityDeep, hands-on performance marketing expertise — has personally managed Meta and Google campaigns with budget accountabilityStrong Shopify xzbcwsv or comparable platform expertise across merchandising and conversion optimisationKlaviyo or comparable lifecycle marketing experienceHighly analytical — fluent in contribution margin economics, cohort analysis and LTV modellingEntrepreneurial, lean-environment operator comfortable building from scratchDegree
What's On OfferBase salary up to $180KBonus potentialHealth, vision, dental insurance401K with company matchingGenerous PTO policy