Performance Copywriter

Hiring at DIRTS: A Performance Copywriter who can read a CTR like a sentence. We're looking for performance-focused Copywriter who can think in hooks, analyze in metrics, and write for conversion. The role demands clarity, speed, and a strong command over how ads actually perform on Meta and Google. If you instinctively understand why a script works or fails, you’ll fit right in. If "first-3-second retention," "scroll-stop hook," and "winning angle" feel like everyday vocabulary to you keep reading. DIRTS is a D2C brand based in India, and we're hiring a full-time Copywriter to own performance creative end-to-end — video scripts, ad copy, hooks, headlines, CTAs. Anything that touches paid spend. Why we're being specific: Most copywriters can write.