Senior Manager Brands, Media & Communication

Zong 5G · India

• The functional head of Brand Management, Media & Communication function is responsible for building and strengthening Zong’s brand identity and equity, aligned with its vision to be an excellent technology services enterprise and a key enabler of Digital Pakistan . The function leads brand positioning, integrated communications and media strategy to establish Zong as an innovative, reliable and future-ready technology and lifestyle brand , while ensuring consistent customer experiences, differentiated brand relevance and optimized media investments to support long-term business growth.

Job Responsibilities:

• Brand Strategy & Positioning : Define and implement Zong’s brand vision, personality, and architecture, ensuring consistency across all products, campaigns, and communication.
• Campaign Development : Conceptualize and execute brand campaigns and thematic communication, driving awareness, preference, and emotional connection with customers.
• Brand Identity & Governance : Maintain brand guidelines across ATL, BTL, digital, and retail channels, ensuring consistent representation in tone, design, and messaging.
• Brand Health Tracking : Conduct brand equity and perception studies, monitoring awareness, NPS, and positioning versus competitors to guide future strategy.
• Media Strategy & Planning : Develop and execute integrated media plans across TV, radio, print and digital to maximize reach, efficiency, and campaign effectiveness.
• Media Buying & Optimization : Manage media budgeting, negotiations, and performance tracking to ensure optimal ROI and alignment with commercial priorities.
• Content & Creative Coordination : Collaborate with brands team for creative asset development, ensuring quality, brand alignment, and timely campaign rollout.
• Measurement & Analytics : Track campaign performance, share of voice, and media effectiveness, providing actionable insights for future planning.

Eligibility Criteria (Education, Knowledge, Experience and Skills):

Education:

• In principle have a minimum of bachelor's degree or above.