Amazon ads analyst/specialist - us
ZeroHarm Sciences · Hyderabad, India
FULL TIMEpermanent
Job Description
About the Role
We are looking for an Amazon US Ads Executive who enjoys spending their day inside the Amazon Advertising Console.
You will be responsible for keyword research, campaign execution, bid optimization, search term analysis, and scaling advertising campaigns across Amazon US. A significant part of your role will involve identifying new keyword opportunities, improving keyword performance, and driving profitable growth through continuous optimization.
If you're someone who enjoys working with keywords, search data, campaign optimization, and scaling winning products in a competitive marketplace, we'd love to hear from you.
Key Responsibilities
Keyword Research & Search Term Optimization
Conduct extensive keyword research for new and existing products using Amazon Brand Analytics, Search Query Performance, Helium 10, Data Hawk, and other keyword research tools
Build comprehensive keyword lists covering high-volume, high-converting, long-tail, competitor, branded, and category keywords for the US marketplace
Continuously discover new keyword opportunities through Search Term Reports and customer search behavior
Monitor keyword rankings and identify opportunities to improve organic visibility
Optimize keyword bids based on ACOS, ROAS, CTR, CVR, CPC, and conversion performance
Regularly add negative keywords to eliminate wasted ad spend
Perform competitor ASIN research and product targeting to uncover new growth opportunities
Collaborate with the catalog team to improve keyword indexing across product titles, bullet points, backend search terms, A+ Content, and Brand Store pages
Maintain a structured keyword master sheet for every product and continuously expand the keyword universe
Monitor seasonal trends, competitor movements, and emerging search opportunities within the US marketplace
Campaign Setup & Execution
Execute, set up, launch, and manage advertising campaigns on Amazon US
Create and manage Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored Video, and Brand Store campaigns
Build campaign structures using Auto, Manual, Keyword, Product Targeting, and Category Targeting
Configure campaign budgets, bidding strategies, placements, and targeting
Ensure campaigns follow internal naming conventions and account structure
Perform campaign QA before launch to ensure error-free execution
Campaign Optimization
Monitor campaign performance daily and take timely optimization actions
Optimize bids, budgets, keywords, ASIN targeting, and placements
Pause underperforming campaigns and scale winning campaigns
Identify profitable search terms and add negative keywords regularly
Improve campaign efficiency while maintaining target ACOS and TACOS
Execute A/B tests across keywords, bidding strategies, targeting, and campaign structures
Continuously improve ROAS, ACOS, TACOS, and overall advertising efficiency
Analytics & Reporting
Pull and analyze campaign performance data from the Amazon Advertising Console
Track key metrics including ROAS, ACOS, TACOS, CPC, CTR, CVR, Impressions, Clicks, Orders, Sales, Spend, and New-to-Brand metrics where applicable
Analyze Search Term Reports to identify winning keywords and eliminate wasted spend
Identify optimization opportunities based on campaign performance
Prepare daily, weekly, and monthly performance reports with actionable insights
Highlight performance trends and recommend next steps
Budget Management & Scaling
Manage daily, weekly, and monthly advertising budgets efficiently
Allocate budgets based on campaign performance
Scale winning campaigns while maintaining target ACOS and TACOS
Monitor budget pacing and ensure effective utilization of advertising spend
Listing Optimization Support
Coordinate with the catalog team to improve listing performance
Recommend improvements to product titles, bullet points, backend keywords, A+ Content, product images, Brand Story, and Brand Store
Monitor Buy Box ownership and listing health
Identify opportunities to improve organic rankings alongside paid advertising
Account Management
Monitor overall account health and campaign delivery
Troubleshoot campaign issues, policy violations, and suppressed listings
Maintain a clean and organized Amazon Advertising account structure
Stay updated with Amazon US advertising features, algorithm updates, and marketplace best practices
Required Qualifications
1–3 years of hands-on experience managing Amazon US Advertising campaigns
Strong working knowledge of the Amazon Advertising Console
Hands-on experience launching, managing, optimizing, and scaling Amazon Ads
Strong understanding of Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored Video, Auto and Manual campaigns
Strong understanding of keyword research, search term optimization, bidding strategies, and ASIN targeting
Experience using Amazon Search Term Reports and keyword research tools
Strong analytical mindset with the ability to interpret campaign data and identify optimization opportunities
Proficiency in Microsoft Excel or Google Sheets
Excellent attention to detail and execution accuracy
Good communication and collaboration skills
Willingness to work from the office in Hitech City, Hyderabad (6 days/week)
Preferred Qualifications
Experience managing Amazon US marketplace brands
Experience with Amazon Seller Central
Familiarity with Amazon Brand Analytics, Search Query Performance, Helium 10, Data Hawk, Jungle Scout, Perpetua, Pacvue, or similar marketplace tools
Understanding of Amazon SEO, listing optimization, catalog management, and Brand Registry
Amazon Ads Certification is an added advantage
Success in This Role
You'll be successful if you:
Enjoy spending your day inside the Amazon Advertising Console
Have a passion for keyword research and search term optimization
Can manage multiple campaigns across multiple products simultaneously
Love testing keywords, bids, targeting, and campaign structures
Take ownership of campaign performance and continuously look for optimization opportunities
Build and maintain a comprehensive keyword database for every product
Stay updated with Amazon US marketplace trends and algorithm changes
Thrive in a fast-paced, execution-driven startup environment
Key Performance Indicators (KPIs)
Growth in high-performing keywords across the portfolio
Improvement in keyword rankings for priority products
Reduction in ACOS and TACOS
Increase in ROAS and overall advertising efficiency
Reduction in wasted spend through negative keyword optimization
Number of profitable search terms identified and scaled
Campaign launch accuracy and turnaround time
Budget utilization efficiency
Accuracy and timeliness of performance reporting
Maintenance of a comprehensive keyword repository for all products
We are looking for an Amazon US Ads Executive who enjoys spending their day inside the Amazon Advertising Console.
You will be responsible for keyword research, campaign execution, bid optimization, search term analysis, and scaling advertising campaigns across Amazon US. A significant part of your role will involve identifying new keyword opportunities, improving keyword performance, and driving profitable growth through continuous optimization.
If you're someone who enjoys working with keywords, search data, campaign optimization, and scaling winning products in a competitive marketplace, we'd love to hear from you.
Key Responsibilities
Keyword Research & Search Term Optimization
Conduct extensive keyword research for new and existing products using Amazon Brand Analytics, Search Query Performance, Helium 10, Data Hawk, and other keyword research tools
Build comprehensive keyword lists covering high-volume, high-converting, long-tail, competitor, branded, and category keywords for the US marketplace
Continuously discover new keyword opportunities through Search Term Reports and customer search behavior
Monitor keyword rankings and identify opportunities to improve organic visibility
Optimize keyword bids based on ACOS, ROAS, CTR, CVR, CPC, and conversion performance
Regularly add negative keywords to eliminate wasted ad spend
Perform competitor ASIN research and product targeting to uncover new growth opportunities
Collaborate with the catalog team to improve keyword indexing across product titles, bullet points, backend search terms, A+ Content, and Brand Store pages
Maintain a structured keyword master sheet for every product and continuously expand the keyword universe
Monitor seasonal trends, competitor movements, and emerging search opportunities within the US marketplace
Campaign Setup & Execution
Execute, set up, launch, and manage advertising campaigns on Amazon US
Create and manage Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored Video, and Brand Store campaigns
Build campaign structures using Auto, Manual, Keyword, Product Targeting, and Category Targeting
Configure campaign budgets, bidding strategies, placements, and targeting
Ensure campaigns follow internal naming conventions and account structure
Perform campaign QA before launch to ensure error-free execution
Campaign Optimization
Monitor campaign performance daily and take timely optimization actions
Optimize bids, budgets, keywords, ASIN targeting, and placements
Pause underperforming campaigns and scale winning campaigns
Identify profitable search terms and add negative keywords regularly
Improve campaign efficiency while maintaining target ACOS and TACOS
Execute A/B tests across keywords, bidding strategies, targeting, and campaign structures
Continuously improve ROAS, ACOS, TACOS, and overall advertising efficiency
Analytics & Reporting
Pull and analyze campaign performance data from the Amazon Advertising Console
Track key metrics including ROAS, ACOS, TACOS, CPC, CTR, CVR, Impressions, Clicks, Orders, Sales, Spend, and New-to-Brand metrics where applicable
Analyze Search Term Reports to identify winning keywords and eliminate wasted spend
Identify optimization opportunities based on campaign performance
Prepare daily, weekly, and monthly performance reports with actionable insights
Highlight performance trends and recommend next steps
Budget Management & Scaling
Manage daily, weekly, and monthly advertising budgets efficiently
Allocate budgets based on campaign performance
Scale winning campaigns while maintaining target ACOS and TACOS
Monitor budget pacing and ensure effective utilization of advertising spend
Listing Optimization Support
Coordinate with the catalog team to improve listing performance
Recommend improvements to product titles, bullet points, backend keywords, A+ Content, product images, Brand Story, and Brand Store
Monitor Buy Box ownership and listing health
Identify opportunities to improve organic rankings alongside paid advertising
Account Management
Monitor overall account health and campaign delivery
Troubleshoot campaign issues, policy violations, and suppressed listings
Maintain a clean and organized Amazon Advertising account structure
Stay updated with Amazon US advertising features, algorithm updates, and marketplace best practices
Required Qualifications
1–3 years of hands-on experience managing Amazon US Advertising campaigns
Strong working knowledge of the Amazon Advertising Console
Hands-on experience launching, managing, optimizing, and scaling Amazon Ads
Strong understanding of Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored Video, Auto and Manual campaigns
Strong understanding of keyword research, search term optimization, bidding strategies, and ASIN targeting
Experience using Amazon Search Term Reports and keyword research tools
Strong analytical mindset with the ability to interpret campaign data and identify optimization opportunities
Proficiency in Microsoft Excel or Google Sheets
Excellent attention to detail and execution accuracy
Good communication and collaboration skills
Willingness to work from the office in Hitech City, Hyderabad (6 days/week)
Preferred Qualifications
Experience managing Amazon US marketplace brands
Experience with Amazon Seller Central
Familiarity with Amazon Brand Analytics, Search Query Performance, Helium 10, Data Hawk, Jungle Scout, Perpetua, Pacvue, or similar marketplace tools
Understanding of Amazon SEO, listing optimization, catalog management, and Brand Registry
Amazon Ads Certification is an added advantage
Success in This Role
You'll be successful if you:
Enjoy spending your day inside the Amazon Advertising Console
Have a passion for keyword research and search term optimization
Can manage multiple campaigns across multiple products simultaneously
Love testing keywords, bids, targeting, and campaign structures
Take ownership of campaign performance and continuously look for optimization opportunities
Build and maintain a comprehensive keyword database for every product
Stay updated with Amazon US marketplace trends and algorithm changes
Thrive in a fast-paced, execution-driven startup environment
Key Performance Indicators (KPIs)
Growth in high-performing keywords across the portfolio
Improvement in keyword rankings for priority products
Reduction in ACOS and TACOS
Increase in ROAS and overall advertising efficiency
Reduction in wasted spend through negative keyword optimization
Number of profitable search terms identified and scaled
Campaign launch accuracy and turnaround time
Budget utilization efficiency
Accuracy and timeliness of performance reporting
Maintenance of a comprehensive keyword repository for all products
Details
| Company | ZeroHarm Sciences |
| Location | Hyderabad, India |
| Type | FULL TIME |
| Niche | general |
| Experience | permanent |