Content Specialist

LUMINAR MEDIA · Hyderabad, India

We are looking for a creative and performance-driven Content Writer who can craft compelling marketing content, high-converting ad copies, website content, and digital campaigns that drive engagement, leads, and brand visibility.

Key Responsibilities

• Write persuasive and conversion-focused copy for Meta (Facebook & Instagram), Google, and LinkedIn Ads.
• Create compelling website content, including landing pages, service pages, product pages, and blogs.
• Develop high-performing ad copies for lead generation and brand awareness campaigns.
• Write engaging content for email marketing, newsletters, brochures, and marketing collateral.
• Collaborate with the Digital Marketing, Design, and Sales teams to create impactful campaigns.
• Produce SEO-friendly content to improve website rankings and organic traffic.
• Research industry trends, competitors, and customer behaviour to create relevant content.
• Maintain a consistent brand voice across all marketing channels.
• Optimize existing content for better engagement and conversion.
• Proofread and edit content for clarity, accuracy, and grammatical excellence.

Required Skills

• 2+ years of experience in Content Writing, Copywriting, or Digital Marketing Content.
• Excellent command of English with exceptional writing and editing skills.
• Strong expertise in Ad Copywriting for Meta Ads, Google Ads, and LinkedIn campaigns.
• Experience writing website content, landing pages, and product descriptions.
• Good understanding of SEO content writing principles.
• Ability to write compelling CTAs and conversion-focused marketing copy.
• Knowledge of AI tools such as ChatGPT, Gemini, Jasper, or Copy.ai will be an added advantage.
• Strong research, storytelling, and communication skills.
• Ability to manage multiple projects and meet deadlines.

Preferred Qualifications

• Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field.
• Experience in B2B SaaS, AI, Healthcare, Pharma, or Technology domains is preferred.

Why Join Luminar Media?

• Opportunity to create content for global brands and enterprise clients.
• Collaborative and innovation-driven work culture.
• Career growth in AI-powered marketing and digital transformation.
• Exposure to international B2B marketing and performance campaigns.