Influencer Marketing & PR

Ace Blend · India

Title: Influencer Marketing & PR

Type: 4-5 Years of experience

Industry: D2C, wellness, nutrition, lifestyle, FMCG.

We're looking for a sharp, creative, and highly organized Influencer Marketing & PR to own and scale our influencer ecosystem. If you live and breathe Instagram and YouTube, have a keen eye for authentic creators, and can seamlessly move between campaign briefs, creative ideation, and performance metrics, we'd love to hear from you.

What You'll Do

• Scout, evaluate, and onboard influencers (nano to macro) who align with our brand values, aesthetics, and audience.
• Own end-to-end influencer campaigns, including briefing, negotiations, content approvals, execution, and performance tracking.
• Lead and mentor a team of 1–2 junior executives, ensuring timely delivery and quality output.
• Negotiate commercials, deliverables, and exclusivity terms with influencers and talent agencies to maximize ROI.
• Collaborate closely with Brand, Creative, and Performance teams, while coordinating with influencers, agencies, and production partners.
• Plan and execute shoots, including founder/CEO-led content, from concept to final delivery.
• Contribute to content ideation and prepare the first draft of scripts for creator campaigns, founder-led videos, and organic social content.
• Review and refine scripts and content with the creative team to ensure strong storytelling and brand consistency.
• Monitor and optimize campaign performance with a strong focus on maintaining and improving ROAS, CTR, engagement rates, and overall campaign efficiency .
• Work closely with the performance marketing team to identify high-performing creators and scale winning campaigns.
• Use basic video editing tools (CapCut, Adobe Premiere, or similar) to review cuts, suggest edits, and guide creators on content quality.
• Maintain influencer databases, campaign trackers, and reporting dashboards using Google Sheets and Excel.
• Develop and execute PR strategies to strengthen brand visibility and reputation.
• Build and maintain relationships with media, journalists, and industry publications.
• Draft and distribute press releases, media pitches, and brand communications.
• Coordinate PR campaigns, product launches, and founder profiling initiatives.
• Monitor media coverage, track PR performance, and identify new media opportunities.
• Collaborate with brand, influencer, and marketing teams to ensure consistent messaging.
• Manage media inquiries and support crisis communication when required

What We're Looking For

• 2–4 years of hands-on experience in Influencer Marketing, preferably in D2C, wellness, nutrition, FMCG, beauty, or lifestyle brands.
• Strong creative and aesthetic sensibility with an eye for high-quality, on-brand content.
• Proven experience independently managing and negotiating influencer partnerships.
• Strong understanding of performance metrics and ability to optimize campaigns for ROAS, CTR, CAC, and engagement .
• Ability to wear multiple hats—strategist, coordinator, creative reviewer, and team lead.
• Strong understanding of Instagram and YouTube content formats.
• Ability to develop content concepts and write the first draft of scripts for reels, founder videos, and creator collaborations.
• Basic proficiency in video editing tools and familiarity with storytelling and scriptwriting.
• Highly organized, detail-oriented, and process-driven.
• Excellent written and verbal communication skills.
• Proficiency in Google Sheets and Excel for campaign reporting and management.

Good to Have

• Experience managing or mentoring junior team members.
• Prior experience handling founder/CEO-facing shoots.
• Existing relationships with creators, talent managers, or agencies in the wellness, beauty, or lifestyle space.
• Understanding of paid amplification, whitelisting, Spark Ads, and creator whitelisting.
• Experience working closely with Meta performance campaigns and creator-led ads.

Why Join Us?

• High-ownership role with significant creative and strategic influence.
• Opportunity to work with a fast-growing premium D2C brand.
• Collaborative, ambitious, and low-ego culture.
• Competitive compensation with performance-based incentives.
• A chance to build and shape a strong creator ecosystem from the ground up.

Interested candidates can share their CV along with their portfolio at: hr@aceblend.com