Freelance Media Buyer - Webinar & EdTech Funnels

Destiny Sscience · India

Experience: 3–5 Years

Engagement: Freelance

Work Mode: Remote

Monthly Retainer: ₹40,000–₹50,000

Role Overview

We are specifically looking for an experienced Freelance Media Buyer with proven expertise in scaling webinar, masterclass, and lead-generation funnels for EdTech, coaching, creator-led, info-product, or digital education businesses.

We run high-volume performance campaigns for live webinars, paid Numerology Reports, consultations, courses, and offline events, with an overall monthly advertising spend of approximately ₹50 lakhs.

The ideal candidate should understand the complete webinar funnel and optimize campaigns for lead quality, attendance, conversions, CAC, revenue, and ROAS — not just low CPL.

This is NOT an e-commerce/D2C media buying role. Candidates with primarily e-commerce experience and no substantial webinar/masterclass funnel experience will not be considered.

Key Responsibilities

• Plan, launch, optimize, and scale Meta & Google Ads campaigns.
• Manage acquisition campaigns for webinars, masterclasses, consultations, paid reports, courses, and offline events.
• Optimize the complete funnel — from ad click and registration to lead quality, attendance, conversions, CAC, and ROAS.
• Continuously test creatives, hooks, audiences, landing pages, offers, and campaign structures.
• Analyze performance data and identify opportunities to improve funnel economics.
• Collaborate with copywriters, designers, video editors, and the sales team to improve campaign performance.
• Share regular performance reports, insights, and scaling recommendations.

Requirements

3–5 years of hands-on Performance Marketing / Media Buying experience.

Mandatory hands-on experience managing and scaling webinar or masterclass funnels.

Experience working with EdTech, coaching, creator-led, info-product, or digital education businesses.

Proven experience managing substantial advertising budgets.

Strong expertise in Meta Ads and Google Ads.

Good understanding of GA4, GTM, Meta Pixel, Conversion API, and conversion tracking.

Strong understanding of webinar funnel metrics including CPL, registration-to-attendance rate, cost per attendee, CAC, lead quality, conversions, and ROAS.

Ability to independently analyze performance and make optimization and scaling decisions.

Preferred Experience

Experience with any of the following will be an added advantage:

• High-ticket education or coaching funnels
• Consultation funnels
• Paid reports / digital products
• Offline event acquisition
• Personal or creator-led brands
• Numerology, Astrology, Vastu, Spirituality, or the broader occult space

How to Apply

Please complete our application form and share details of your relevant webinar/masterclass campaign experience, along with campaign performance proof.

Please apply only if you have personally managed webinar or masterclass acquisition campaigns. E-commerce/D2C-only experience will not be considered.

Application Form: