Performance Marketer

Irsolutions · India

IR Solutions Pvt. Ltd. is a fast-growing provider of innovative IT solutions, specializing in web and mobile applications, AI, and blockchain technologies. We serve clients across multiple regions, delivering cutting-edge technology that drives business success. Our mission is to create scalable, high-performance digital solutions that empower businesses in today’s competitive landscape.

Key Responsibilities

• Plan, execute, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and other relevant platforms, with a strong focus on eCommerce and revenue generation.
• Monitor and optimize campaign budgets and performance to improve ROAS, conversions, CAC/CPA, and overall profitability.
• Conduct audience, competitor, product, and market research to identify growth opportunities.
• Continuously test and optimize ad creatives, hooks, copy, offers, audiences, landing pages, and campaign structures.
• Collaborate with design and content teams to develop creative, aesthetic, engaging, and conversion-focused ads, including UGC, product videos, testimonials, and influencer-style content.
• Track and analyze campaign performance using Meta Ads Manager, Google Ads, Google Analytics, and performance dashboards.
• Maintain clear reports showing ad spend, revenue generated, ROAS, CPA/CAC, CTR, CPC, CPM, and conversion rate.
• Analyze the eCommerce funnel and use data-driven insights to improve campaign and creative performance.
• Stay updated with Meta and Google Ads updates, eCommerce trends, UGC marketing, and performance marketing best practices.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field is preferred but not mandatory for candidates with strong practical experience.
• Hands-on experience in Performance Marketing, Digital Marketing, or eCommerce Marketing.
• Strong practical experience with Meta Ads and Google Ads, preferably in eCommerce, D2C, or product-based businesses.
• Strong understanding of ROAS, ROI, CAC/CPA, CPC, CPM, CTR, conversion tracking, and campaign optimization.
• Good understanding of creative strategy, ad hooks, visual aesthetics, copy, offers, UGC, and conversion-focused marketing.
• Familiarity with Google Analytics, Google Tag Manager, Meta Pixel, Conversion API, and other tracking tools is a plus.
• Strong analytical and problem-solving skills with a data-driven approach.
• Candidates should be able to demonstrate previous results through dashboards, reports, or anonymized case studies, showing ad spend → revenue generated → ROAS .
• Open to Junior, Mid-Level, and Senior candidates based on practical skills and demonstrated results.
• Medical Takaful
• Loan Policy: Interest-free loans for contracted employees