Regional Sales Manager

Function: Offline Distribution Regional Sales Experience in the following regions: Bihar, Jharkhand, Madhya Pradesh, Karnataka, Rajasthan, Punjab, Himachal Pradesh, Uttarakhand Reports to: Central Programme Manager, Offline Distribution Employment: Full-time, on-roll About the Role We are looking for a State Field Manager to lead and grow a team of 15–20 field Relationship Managers under the Light-Touch RM model. You will own state-level sales and AUM performance, coach RMs, drive customer acquisition, and build local presence through community activations and events. This is a hands-on, field-oriented role requiring extensive travel and direct customer engagement. Key Responsibilities Team & Sales Leadership Manage, coach and motivate 15–20 RMs through regular reviews, 1:1s and field coaching. Identify and improve funnel gaps across meetings, pitches, referrals and AUM. Deliver state-level targets for customer acquisition, retained AUM, referrals and activations. Personally acquire and close key customers and lead from the field. On-Ground Activations Plan and execute society camps, senior-citizen clinics, festival stalls and other community events. Build relationships with RWAs, societies, clubs and venues. Convert activations into qualified leads through timely follow-ups and referrals. Hiring & Team Development Partner with hiring/vendor teams to source and select suitable RMs. Onboard new RMs with clear territory plans, targets and operating processes. Drive team engagement, performance and retention. Quality & Reporting Ensure compliance with no-cash, no-mis-selling and data-protection standards. Conduct quality checks and maintain CRM, activity registers and kit reconciliation. Report state performance to the central team. Who We’re Looking For 3–4 years of people-management experience with a track record of delivering sales targets through a team. Strong field-sales experience , preferably in BFSI, fintech, insurance, telecom, FMCG or similar sectors. Hands-on and comfortable working extensively on the ground. Willing to travel across the state at short notice; access to personal transportation and a smartphone. Experience planning and executing on-ground activations or community events. Fluency in the state’s primary language, with working Hindi/English. Comfortable using CRM/dashboards to review performance and coach teams. Good to have: Experience launching new markets/territories, exposure to investments or wealth distribution, and a graduate degree. Ideal Candidate High-agency and hands-on, with a strong coaching mindset. High integrity and committed to quality and compliant selling. Resilient, mobile and comfortable operating in a fast-paced, build-from-scratch environment.