Growth Strategy Lead, Customer Acquisition

The Role

Check below to see if you have what is needed for this opportunity, and if so, make an application asap.
The way B2B buyers discover and evaluate companies is changing quickly. Search is expanding beyond Google, AI is reshaping how people find information, and the traditional playbook for generating organic demand is becoming less reliable.
Middesk is looking for a Growth Strategy Lead to determine how we attract, engage, and convert more of the right customers through organic and earned channels. You’ll evaluate opportunities across SEO, AEO, content, brand, social, partnerships, and events; identify where Middesk should invest; and build a cohesive strategy that turns awareness into qualified demand and pipeline.
This is not a traditional channel-specialist role. You’ll approach customer acquisition like a general manager: starting with the business outcome, diagnosing the biggest opportunities, making informed investment decisions, mobilizing the right resources, and taking accountability for results.
You may come from management consulting, growth strategy, business operations, general management, or a broad marketing role. Regardless of your path, you’ll need strong commercial instincts, fluency across modern marketing channels, and the ability to move between high-level strategy and hands-on execution.
HybridWe follow a hybrid work model, with an expectation of spending 2 - 3 days per week in our NYC or San Francisco office. Candidates should live within commuting distance of one of these locations, as we believe in the value of in-person collaboration while also supporting flexibility.
What You’ll DoOwn the strategy for growing qualified customer acquisition through organic and earned channelsEvaluate opportunities across SEO, AEO, content, brand, social, partnerships, community, and eventsIdentify the highest-leverage growth opportunities and translate them into a clear roadmap, investment plan, and measurable goalsDevelop a holistic understanding of Middesk’s buyers, including how they discover solutions, evaluate vendors, and move through the buying journeyPartner with content, product marketing, design, sales, and subject-matter experts to bring integrated growth programs to lifeDirect internal specialists, agencies, and other external resources while maintaining accountability for the overall strategyEstablish reporting that connects awareness, engagement, and organic acquisition to qualified inbound demand and pipelineDesign and run experiments, assess performance, and determine where to increase investment, change direction, or stopBring a forward-looking perspective on how AI is changing search, content, buyer research, and customer acquisitionDevelop a point of view on the team, capabilities, tooling, and resources Middesk will need as the function grows
What We’re Looking ForA strategic, commercially minded operator who can approach customer acquisition as a broad business problemA track record of owning a meaningful business outcome, such as customer acquisition, pipeline, revenue, market expansion, or growthExperience turning an ambiguous problem into a clear strategy, operating plan, and set of measurable goalsStrong analytical judgment and the ability to make thoughtful investment and prioritization decisionsWorking fluency across modern marketing channels, including search, content, brand, social, events, partnerships, or communityAn understanding of how marketing channels work together to influence awareness, consideration, demand, and conversionThe ability to effectively lead and evaluate channel experts without needing to be the deepest specialist in every disciplineA hands-on approach—you’re comfortable developing xzbcwsv the strategy while staying close enough to execution to move the work forwardStrong cross-functional leadership and experience mobilizing internal teams, specialists, agencies, or external partnersComfort operating in a fast-moving environment without an established playbook
Relevant Backgrounds May IncludeManagement consulting followed by a strategy, growth, marketing, or operating roleGrowth strategy, business operations, or general management at a high-growth companyAn early-stage operating role with ownership of a commercial or customer-acquisition outcomeBroad marketing leadership across organic acquisition, brand, content, or demand generation
Ideal Exposure toExperience acquiring customers in B2B SaaS, fintech, data, compliance, or infrastructureExperience marketing to financial institutions, technical buyers, or other sophisticated B2B audiencesDirect exposure to SEO, AEO, content-led growth, brand strategy, social, partnerships, or eventsExperience building a new growth program or function from an early stageExperience using AI-enabled tools and workflows across research, content, or customer acquisition