Senior Marketing Manager

Our client, a well-established manufacturing firm, is seeking a Senior Marketing Manager to lead digital strategy and automation across a diverse product portfolio.

Check below to see if you have what is needed for this opportunity, and if so, make an application asap.
Responsibilities:Develop and execute digital marketing and marketing operations strategy, including budgets, roadmaps, and vendor managementOversee website performance, user experience, conversion optimization, SEO, and emerging AI search strategiesManage marketing technology platforms, integrations, and automationDevelop AI-powered workflows to scale content creation and streamline marketing processesBuild performance dashboards, define KPIs, and deliver actionable insights to leadershipImprove marketing data infrastructure and the distribution of product content and sales materialsLead team workflows, document processes, and identify opportunities to improve efficiency and output
Qualifications:Bachelor’s degree in Marketing, Business, Operations, or a related field, or equivalent experience5+ years of experience in digital xzbcwsv marketing, preferably within consumer products, manufacturing, or a multi-brand businessExperience owning digital strategy, website/CMS platforms, SEO, and marketing automationExperience managing agency/vendor relationships and leading/mentoring team membersStrong analytical, project management, and cross-functional communication skills