Lead qualification & outreach

Duratuf Products Pvt. Ltd. · Kolkata, India

About Duratuf

We're an industrial safety company in Kolkata, with our own office and warehouse in Dubai

Our equipment keeps workers safe at 4,142+ customers across 65+ countries — when it works, someone gets to go home to their family.

We're on our way to 10,000 protected workplaces by 2035

What you'll own

• Lead qualification (the core) - screen every inbound enquiry against MOQ, product feasibility

and customer segment (distributor / EPC / end-user / OEM / government); make correct qualify

/ reject decisions with minimal supervision; flag junk to the manager same day, never pass it

forward.

• Multi-channel inbound - own all inbound touchpoints during working hours: calls, Whats App

Business, Live Chat, email and B2 B platforms (India MART, Trade India) — with zero missed

enquiries and FRT ≤ 15 minutes.

• Clean handoff to Sales - transfer every qualified lead with full context: company info, product

interest, MOQ fit and conversation history.

• Outreach & re-engagement - run outreach on unconverted quotations, lapsed leads and

existing prospects; pick the right reason, right message and right channel for each objection

(MOQ too high, price, timing) rather than sending generic follow-ups.

• CRM hygiene - maintain a live nurturing pipeline in Zoho CRM, every prospect tagged by stage,

100% data completeness across inbound and outreach, zero pending updates beyond end of

day.

• Pipeline reporting - weekly review with the Support Manager: contacts reached, response

rate, conversion funnel and pipeline value.

What we're looking for

• Graduate , with 1-2 years in inbound tele-calling, customer support, inside sales or B2 B enquiry

handling.

• Empathy first - patience, warmth and persistence handling repeated enquiries; professional

phone and chat etiquette; a genuine customer-first mindset.

• Multitasking under load - able to manage simultaneous calls, chats and CRM updates without

dropping a touchpoint; quick, accurate, unflustered.

• Bilingual communication - confident, professional English and Hindi across calls, Whats App

and email; qualifies inbound and initiates outreach with equal ease.

• Lead-qualification logic - knows when to qualify, when to reject, and when to route to

outreach instead; handles MOQ, price and product-fit objections without escalating every

touchpoint.

• CRM discipline - comfortable keeping lead status, remarks and follow-ups current in real time;

familiarity with Zoho CRM, Zoho Sales IQ and Whats App Business is a strong plus.

• Nice to have - exposure to PPE / industrial-safety products, B2 B trade platforms, or any AI-

based lead-nurturing tool.

Values fit(non-negotiable)

• Integrity - pipeline data, follow-up logs and outreach reports reflect reality; no inflated counts,

no follow-ups marked done that weren't.

• Accountability - owns FRT, follow-up completion, qualification accuracy and outreach

conversion as personal numbers, without being chased.

• Persistence - pursues long-cycle outreach across multiple touchpoints; nurturing compounds

over time.

• Adaptability - adopts new tools and cadences; not tied to fixed scripts or manual-only

workflows.

Location & basics

•Office-first, Kolkata HQ (South City Business Park, Anandapur). Full-time.

•Office-hours channel coverage expected across all inbound platforms.

•Everything runs on Zoho One; a paid AI assistant seat for every employee.