SEO, AEO & GEO Specialist - Healthcare & Medtech

New Delhi Medical Healthcare Academy · India

Company: DMHCA

Location: Delhi

Employment Type: Full-Time

DMHCA is looking for an experienced SEO, AEO & GEO Specialist with proven experience in the Healthcare, Medical, Medical Education, HealthTech, or related industry .

The candidate will be responsible for improving DMHCA's organic visibility across traditional search engines as well as AI-powered search platforms, increasing qualified traffic, and generating relevant leads for our medical education programs.

• Develop and execute comprehensive SEO, AEO, and GEO strategies for DMHCA.
• Optimize the website for Google and other search engines to improve organic rankings, traffic, and conversions .
• Implement Answer Engine Optimization (AEO) to increase visibility in AI-generated answers, featured snippets, People Also Ask, and conversational search.
• Develop Generative Engine Optimization (GEO) strategies to improve DMHCA's visibility across AI search and answer platforms.
• Conduct keyword research focused on medical education, healthcare courses,medical training, and doctor education .
• Optimize website pages, landing pages, blogs, course pages, and educational content.
• Build and execute a strong healthcare content SEO strategy in collaboration with content writers and medical experts.
• Perform technical SEO audits and identify opportunities related to website structure, indexing, crawlability, page speed, schema, and internal linking.
• Implement relevant structured data/schema markup for healthcare and educational content.
• Develop high-quality backlink and digital PR strategies with relevant healthcare, medical, educational, and authoritative websites.
• Monitor competitors and identify opportunities to improve search visibility.
• Track rankings, organic traffic, leads, conversions, and other SEO KPIs using relevant analytics and SEO tools.
• Stay updated with Google algorithm changes, AI search developments, AEO/GEO trends, and healthcare SEO best practices .
• Work closely with the content, marketing, academic, and technology teams to improve organic growth.

• Bachelor's degree in Marketing, Digital Marketing, Communications, IT, or a related field .
• 2–4 years of hands-on experience in SEO , with proven experience in the Healthcare, Medical, HealthTech, Medical Education, or similar industry .
• Strong understanding of Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, AEO, and GEO .
• Experience working with healthcare/medical websites and understanding of medical terminology and healthcare content will be highly preferred.
• Strong knowledge of keyword research, search intent, content optimization, internal linking, backlink building, and competitor analysis.
• Experience with tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and Google Keyword Planner .
• Understanding of schema markup, structured data, E-E-A-T, Core Web Vitals, and technical SEO .
• Strong analytical and problem-solving skills.
• Ability to work with content writers and guide them on SEO/AEO/GEO requirements.
• Strong understanding of how users search for medical courses, healthcare education, fellowships, certifications, and professional training .

Candidates who have demonstrable SEO/AEO/GEO experience in healthcare or medical education will be strongly preferred.

Experience with hospital, healthcare, medical education, HealthTech, diagnostics, pharmaceutical, or medical content websites will be an added advantage.

• Organic traffic growth
• Keyword ranking improvement
• Qualified organic leads
• Organic conversion rate
• Featured snippet / PAA visibility
• AI search / generative search visibility
• Domain authority and quality backlinks
• Website technical SEO health
• Organic revenue contribution

Interested candidates can send their updated resume to:

hr@dmhca.in