Product Manager (Low voltage, Automation, Instrumentation)

AMT Electric Private Limited · Islamabad, Pakistan

Purpose of the Position

AMT Electric is engaged in the distribution and marketing of electrical products — including LV switchgear, drives and motors, industrial automation, lighting, and connectivity solutions from principals such as ABB, Phoenix Contact, and Signify/Philips, alongside TSG private-label products — through a national network of dealers, distributors, retailers, and system integrators. As AMT evolves toward the broader TSG Group model spanning distribution, engineering, services, private-label products, and digital businesses, the Product Manager owns the commercial success of an assigned product/category portfolio.

The Product Manager is the commercial owner of an assigned product portfolio/category, responsible for turning market demand into revenue, gross profit, market penetration, product availability, and long-term portfolio growth. The Product Manager develops product strategy, manages the product lifecycle, monitors market intelligence, recommends pricing, drives demand planning, enables sales and channel teams, and owns product profitability from launch through end-of-life.

• Develop and own the product/category strategy, including target markets, customer segmentation, product positioning, and the product roadmap.
• Identify portfolio gaps and recommend new-product additions or discontinuations to keep the portfolio competitive and profitable.
• Manage the complete product lifecycle
• Continuously monitor market demand, competitor activity and pricing, new technologies, customer requirements, and substitute products; produce a regular Product Market Intelligence Report.
• Identify where each product can grow by analyzing industries, applications, underpenetrated cities, competitor performance, and target OEMs/integrators/projects
• Prepare business cases for new products and recommend GO/NO-GO decisions.
• Recommend the product's commercial architecture — list price, distributor/dealer/project pricing, and minimum acceptable margin
• Own product profitability end-to-end to ensure high-revenue products are not destroying cash or margin.
• Provide demand forecasts, seasonality, and pipeline impact to Supply Chain, and monitor stock availability, stock-outs, inventory turns, aging, and slow movers.
• Enable the sales with product presentations, datasheets, selection guides, competitor comparisons, application guides, objection handling, and pricing guidance.
• Train internal teams and external partners to build product expertise across the ecosystem.
• Define the appropriate route-to-market for each product category in partnership with Channel/Trade teams
• Lead end-to-end product launch management — business case, pricing, stock, and training before launch; campaign and channel activation at launch; and revenue, GP, and conversion tracking after launch.
• Maintain product lifecycle governance by keeping every SKU status current
• Maintain a Product Manager Dashboard covering commercial, portfolio, market, inventory, pipeline, and customer metrics, and report performance through daily, weekly, monthly, and quarterly review rhythms.

Qualifications

Bachelor's degree in Electrical, Electronics and MBA preferred.

Experience

5–10 years of experience in the electrical/industrial industry, distribution, product management, technical sales, or business development.

• Strong business acumen in pricing, profitability, and revenue management.
• Strong product knowledge and portfolio/lifecycle management skills.
• Market intelligence and competitive analysis capability.
• Strong analytical skills for forecasting, demand planning, and business-case development.
• Cross-functional leadership skills to influence Sales, GTM, Marketing, Engineering, Procurement, Operations, and Finance without direct authority.
• Proficiency in CRM/ERP (Odoo) and digital commerce platforms; strong training and communication skills to build product expertise across sales and channel ecosystems.