Digital marketing manager

EB1A Experts · Hyderabad, India

EB1 A Experts is a leading immigration consulting firm dedicated to helping exceptionally talented individuals achieve their U. S. immigration goals, specifically through the EB-1 A (Extraordinary Ability) visa category. We pride ourselves on our deep expertise, personalized approach, and unwavering commitment to client success. As we scale rapidly, we are investing in a high-performance marketing engine to drive awareness, trust, and growth across digital channels. The Mission

This role is at the centre of our growth ambitions. As Digital Marketing Manager, you will own the performance, visibility, and digital infrastructure of EB1 A Experts' online presence — blending data-driven performance marketing with organic growth strategies, technical web acumen, and automation expertise to drive measurable business outcomes. Key Responsibilities1. Performance Marketing & Paid Channels

• Own end-to-end paid media strategy and execution across Linked In, Google Ads, Meta, and other key platforms — managing sizeable budgets with a strong focus on ROI, CAC, and pipeline contribution.

• Build full-funnel campaign strategies spanning awareness to conversion, with rigorous A/B testing of creatives, audiences, and landing pages.

• Own performance reporting across GA4, Google Ads Manager, Meta, and Linked In Campaign Manager; translate insights into actionable optimizations. 2. SEO, AEO & Organic Growth

• Lead organic search and Answer Engine Optimization (AEO) strategy to build sustainable, high-intent traffic from Google and AI-powered search engines.

• Drive technical and on-page SEO including keyword research, content optimization, schema markup, and Core Web Vitals improvement.

• Develop a structured content and backlink strategy that strengthens domain authority and positions EB1 A Experts as a category authority. 3. Web Management & Digital Hygiene

• Own website performance, health, and UX — covering page speed, mobile responsiveness, crawlability, tracking implementation, and conversion rate optimization.

• Manage asset creation and A/B testing in collaboration with design and development teams.

• Ensure proper setup and maintenance of tracking pixels, GTM, analytics configurations, and attribution models across all digital properties. 4. Marketing Automation & Workflow Orchestration

• Design and deploy marketing automation workflows using tools like n8n, Zapier, or Hub Spot — covering lead nurture, CRM integrations, and drip campaigns.

• Build optimized lead generation funnels with automated follow-up sequences that drive conversion and reduce manual effort.

• Identify and implement automation opportunities across reporting, campaign management, and cross-functional workflows. 5. Analytics & Cross-Functional Collaboration

• Own a full-funnel performance dashboard tracking paid, organic, web, and automation KPIs; translate data into strategic insights and investment recommendations.

• Stay current with platform updates, AI-driven search trends, and digital marketing best practices; proactively recommend strategic pivots.

• Collaborate with Brand, Content, and Sales teams to ensure cohesive messaging, integrated campaigns, and aligned business outcomes. Preferred Qualifications

• Experience in professional services, B2 B, or high-trust categories; familiarity with immigration, legal, or consulting sectors is a plus.

• Experience managing agencies, freelancers, and cross-functional marketing teams.

• Certifications in Google Ads, Meta Blueprint, Linked In Marketing, or Hub Spot.