Assistant Manager - MARCOM

<p><b>Job Details: </b> </p><ul><li>Develop, implement marketing and communication strategies to enhance brand visibility. </li><li>Plan and execute social media strategies across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube. </li><li>PR, Advertising, campaigns, events, and sponsorships. </li><li>Collaborate with design teams to create visually appealing marketing materials. </li><li>Plan and execute corporate events, trade shows, and product launches. </li><li>Coordinate with vendors, agencies, and internal teams for seamless event execution. </li><li>Develop compelling content for social media, websites, press releases, newsletters, and internal communications. </li><li>Use CRM tools to track campaign performance and nurture leads. </li><li>Design brochures, presentations, and training materials </li><li>Collaborate with HR on employer branding and internal communication. </li><li>Manage regional and multilingual content, ensuring it aligns with brand tone, culture, and audience preferences. </li><li>Collaborate with graphic designers, video editors to develop visual and written content. </li><li>Design and implement social media campaigns to promote company products, offers, and services. </li><li>Optimize paid ad campaigns for brand awareness, lead generation, and customer engagement. </li><li>Monitor and respond to comments, messages, and customer inquiries in a timely manner. </li><li>Track and analyze social media performance metrics (reach, engagement, conversions) </li><li>Identify trends, viral content opportunities, and competitor strategies to enhance social media presence. </li><li>Coordinate with regional teams and translators to ensure content is accurate, culturally relevant, and effectively localized. </li><li>Work closely with compliance and legal teams to ensure content aligns with industry regulations, especially in financial services. </li><li>Stay updated on platform policies, content guidelines, and algorithm changes to optimize strategy. </li> </ul><p><b>Travel Requirements: </b> </p><p><b>Areas: </b>Position is based at Corporate Office Bengaluru. </p><p><b>Frequency: </b>On need basis travel to NIAIPL entities. </p><p><br /></p><p><b>Required Qualifications and Experience: </b> </p><ul><li>Bachelor’s degree. (Degree in marketing is preferred, but not mandatory) </li><li>08-15 years of experience in Marketing. </li><li>Strong verbal and written communication skills. </li><li>Experience with design applications such as Adobe Suite, Canva, etc. – preferred </li><li>Proficiency in Microsoft office applications (Excel, Word, Powerpoint) </li><li>Ability to manage multiple projects at the same time in a fast-paced environment. </li> </ul><p><b>Core competencies (Job-related) </b> </p><p><br /></p><ul><li>Interpersonal skills </li><li>Flexible and Open-minded </li><li>Ability to work in cross-functional and cultural team </li><li>Excellent presentation skill </li><li>Documentation and reporting </li><li>Excellent written and verbal communication skills </li> </ul><p><br /></p><p><b>Personal Qualities (preferred) </b> </p><p><br /></p><ul><li>Accountable and committed for delivering results. </li><li>Courageous and can-do attitude. </li><li>Dynamic and Honest </li><li>Team Player </li><li>Strong Integrity </li> </ul><p>******************************************************************************************************** </p><p><b>Nidec </b>is the world’s leading manufacturer of electric motors, alternators, drives, and controls, powering nearly everything that spins and moves, from smartphones and household appliances to electric vehicles, factories, data centers, aircraft, and critical infrastructure. </p><p>Founded in 1973 and headquartered in Kyoto, Japan, Nidec operates more than 300 group companies across 40+ countries, with over 100,000 employees worldwide. Rooted in Japanese craftsmanship and continuous improvement, we combine global capability with local expertise to solve complex challenges and keep the world moving. </p><p><br /></p><p><b>Nidec India </b>, with over 25 years of presence, is a trusted leader in the electrical industry and a leading provider of alternators, electric motors, drives, and controls. The company supports critical applications across sectors such as power, infrastructure, oil &amp; gas, data centers, and industrial automation, delivering high-quality, application-driven solutions that ensure superior performance, efficiency, and reliability. With deep expertise in engineered systems and a strong understanding of demanding operational environments, Nidec India enables dependable, high-performance operations across the country. Supported by advanced, state-of-the-art manufacturing facilities and strong engineering capabilities, Nidec India operates manufacturing units in Bengaluru, Hubli, and Dharwad, along with Global Engineering Centers in Chennai and Pune. Nidec India also has a robust pan-India sales and service network, ensuring strong customer reach and support. With a workforce of over 1,000+ employees, the company is strategically positioned to serve customers nationwide and is recognized as a market leader in alternators and elevator machines. Nidec India remains committed to sustainability and customer success - engineering solutions that power industries, support infrastructure, and contribute to a smarter, more sustainable future. </p>