Performance Management Specialist

IndoBevs · India

About The Role:

As a Performance Marketing Manager, he/she will own the end-to-end digital growth engine for IndoBevs brands across paid media/ sponsored campaigns, consumer acquisition, retention, and analytics. He/she will work closely with brand, creative, and sales teams to execute high-impact campaigns that deliver measurable business outcomes.

This role requires a mix of analytical thinking, experimentation, creative strategy, and execution excellence.

Key Responsibilities:

Performance Marketing & Growth

• Plan, execute, and optimize paid campaigns across Meta, Google, YouTube, programmatic, and emerging digital platforms.
• Drive consumer acquisition, engagement, and online/offline conversions.
• Scale campaigns while maintaining target CAC, ROAS, and conversion efficiency.
• Build full-funnel growth strategies across awareness, consideration, and conversion stages.

Campaign Management

• Manage media budgets and allocation across channels.
• Continuously monitor campaign performance and optimize creatives, audiences, placements, and bidding strategies.
• Run A/B tests across creatives, landing pages, and targeting cohorts.

Analytics & Reporting

• Track and analyse KPIs including ROAS, CAC, CTR, CPM, LTV, retention, and conversion rates.
• Create dashboards and weekly/monthly performance reports with actionable insights.
• Use data to identify growth opportunities and improve marketing effectiveness.

Consumer & Audience Insights

• Develop audience segmentation strategies using behavioural and demographic insights.
• Collaborate with brand teams to translate consumer insights into high-performing campaigns.
• Monitor digital trends, competitor activity, and emerging growth channels.

Cross-functional Collaboration

• Work closely with creative, content, influencer, brand, and trade marketing teams.
• Coordinate with agencies and platform partners for campaign execution and optimization.
• Support new product launches and seasonal campaigns with integrated digital strategies.

Experience: Experience in alco-bev, food & beverage is mandatory.

Knowledge of marketing automation, CRM journeys, or retention marketing preferred.

Skills

• Hands-on expertise in:
• Meta Ads Manager
• Google Ads
• Google Analytics (GA4)
• Google Tag Manager
• YouTube Ads
• Performance reporting tools