Lead - Offline Channel Marketing & Sourcing

Design Cafe · India

Lead - Offline Channel Marketing &

Sourcing

Location: Bangalore | Extensive Field Travel

Role Overview

We are looking for a high-ownership, target-driven Offline Channel Marketing & Sourcing Lead to build and scale Make My Bath's offline lead generation engine through strategic partnerships, on-ground activations, exhibitions, society marketing, and local tie-ups.

The role will be pivotal in driving 30L+ monthly sales contribution by building a strong offline ecosystem that consistently generates high-quality, conversion-ready leads.

This is not a closing role . Success will be measured by lead quality, sourcing productivity , partner network strength, offline activation performance, and funnel predictability .

Key Responsibilities

1. Channel Partner Acquisition & Management

Build, onboard and scale a strong network of real estate brokers, channel partners , home loan agents, architects, contractors, builders and other relevant ecosystem partners .

Identify and develop strategic partnerships that can generate a consistent flow of qualified leads.

Own the complete partner lifecycle: identification → onboarding → activation engagement → → retention → performance tracking .

Develop long-term, mutually beneficial relationships with key partners and local influencers within the real estate and home improvement ecosystem.

Track partner-wise productivity and continuously optimize the partner portfolio.

2. Society Activation & Community Marketing

Plan, manage and execute society activations across high-potential residential communities.

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• Identify and prioritize societies based on catchment potential, household profile , possession timelines and revenue opportunity .

Build relationships with committees , facility managers, resident associations and community influencers to secure activation opportunities.

• Develop innovative on-ground concepts such as bathroom consultations , design camps, resident offers, kiosks, demos and referral programs .

Own the complete activation cycle including planning, permissions, vendor coordination, execution , lead capture and post-activation lead tracking .

• Measure ROI of each activation and scale high-performing formats.

3. Revenue Ownership

Drive a monthly lead pipeline contributing towards ₹30L+ in sales . Build and execute monthly sourcing plans across Channel Partners, Society Activations, Exhibitions, Events, Local Tie-ups and other offline initiatives . Ensure all sourced leads meet defined quality and target audience parameters. Work closely with the sales team to improve Lead → Meeting → Site Visit → Sale conversion.

Identify gaps across the funnel and take corrective actions to improve sourcing efficiency and revenue contribution.

4. Data-Driven Planning & Forecasting

Analyze key funnel metrics including lead volume , source-wise conversion, partner productivity, cost per lead , lead-to-meeting conversion and revenue contribution . Build weekly and monthly sourcing plans aligned with business targets.

Maintain clear visibility of source-wise pipeline, partner productivity and activation ROI.

• Use data to identify high-performing geographies, partners, societies and events. Proactively identify gaps and course-correct sourcing strategies.

5. Market Expansion & Innovation

Identify new offline sourcing avenues beyond traditional channel partnerships. Continuously experiment with new partnerships , micro-marketing initiatives, society programs , exhibitions, local events and community-led acquisition models . Stay deeply connected with the local real estate , home improvement and residential ecosystem .

Identify emerging customer acquisition opportunities and develop scalable playbooks for new markets.

6. Field Execution Excellence

Maintain a strong field presence through partner meetings, society visits , site visits , exhibitions, events and activations .

Build strong relationships with local stakeholders and create a strong offline presence for Make My Bath.

Coordinate with internal teams, vendors, agencies and sales teams to ensure seamless execution of offline initiatives.

Take complete ownership of on-ground execution and ensure initiatives are delivered within timelines and budgets.

What We're Looking For

Experience: Minimum 2+ years in channel sales, offline marketing, sourcing,

partnerships or business development, preferably within interior design , real estate , home improvement or allied industries .

Proven track record of generating significant pipeline through partnerships and offline initiatives .

Experience managing society activations, exhibitions, events or local marketing initiatives will be strongly preferred.

Strong existing network with brokers, builders , architects , contractors , societies or other real estate/home ecosystem stakeholders is an advantage.

Demonstrated ability to manage targets, budgets, partners and multiple on-ground initiatives simultaneously.

Core Skills & Traits

Strong sourcing and business development mindset with excellent

relationship-building skills.

Highly data-driven , with the ability to translate insights into actionable sourcing plans. Strong ownership and accountability for revenue and lead-generation targets. Creative thinker with a bias towards experimentation and building new acquisition channels .

Strong event, activation and field execution capabilities.

Excellent stakeholder management, negotiation and influencing skills.

Strong communication and presentation skills.

Comfortable working in a fast-paced, field-heavy environment .

Willingness to travel extensively across the city and, where required, across markets.

What Success Looks Like First 6 Months

Built a strong and active offline partner ecosystem for Make My Bath.

Consistently delivering ₹30L+ monthly sales contribution through offline sourcing. Established predictable sourcing funnels across CPs, societies, exhibitions, events and strategic tie-ups .

Successfully executed and scaled society activation programs across high-potential communities.

Established strategic local tie-ups that generate incremental qualified leads. Piloted and scaled at least 1-2 new offline sourcing channels .

Created clear source-wise visibility on leads , conversion, CAC and revenue contribution .

Built a scalable offline acquisition model that can be replicated across new markets/Regions.