Truck Equipment Sales Representative

CSTK · United States

• Develop and maintain strong relationships with commercial fleet customers, municipalities, contractors, utility companies, and other truck equipment buyers.
• Present, promote, and sell truck equipment products and services to existing and prospective customers.
• Identify customer needs and recommend truck equipment and upfitting solutions that align with operational goals and budget requirements.
• Prepare accurate and timely quotes for truck upfitting packages, including bodies, liftgates, cranes, snow and ice equipment, service bodies, flatbeds, van interiors, shelving, lighting, accessories, and other vocational equipment.
• Generate new business through prospecting, networking, referrals, customer visits, and cold calling.
• Manage the sales process from initial inquiry through order fulfilment and delivery.
• Perform cost-benefit and needs analysis for current and prospective customers.
• Coordinate with manufacturers, vendors, installation technicians, and internal departments to ensure accurate specifications and timely completion of projects.
• Review vehicle specifications to ensure compatibility with equipment and customer requirements.
• Follow up on quotes and sales opportunities to meet or exceed monthly sales and gross profit goals.
• Maintain accurate sales records, customer communications, quotes, opportunities, and status updates in the company CRM system.
• Territory and market potential, track sales activity, and provide status reports to management.
• Report customer needs, market trends, competitive activity, and opportunities for new products and services.
• Resolve customer concerns and complaints promptly to maximize satisfaction and maintain long-term relationships.
• Collaborate with service, installation, and other internal teams to ensure successful project execution.
• Stay current on truck equipment products, industry trends, chassis updates, manufacturer programs, best practices, and promotional trends.
• Attend trade shows, customer events, and training programs as needed.
• Continuously improve through feedback, training, and professional development.
Qualifications
• Previous experience in truck equipment, commercial vehicle sales, automotive, heavy equipment, fleet management, or a related industry preferred.
• Prior experience managing, utilizing, or supporting vocational trucks and/or knowledge of OEM truck manufacturers is strongly preferred.
• Strong understanding of commercial truck upfitting, vocational truck applications, or a willingness to learn.
• Mechanical knowledge and aptitude required.
• Excellent customer service, communication, negotiation, and relationship-building skills.
• Strong organizational skills with the ability to manage multiple projects and priorities in a fast-paced environment.
• Ability to read and interpret vehicle specifications and equipment requirements.
• Proficiency with Microsoft Office, CRM systems, and general administrative tools.
• Positive and proactive approach to challenges, with enthusiasm for growing and developing local markets.
• Competitive nature with a strong sales mentality and commitment to achieving results.
• High attention to detail and commitment to accuracy.
• Strong integrity and professionalism in all business matters.
• Commitment to continuous improvement and ongoing development.
• Bachelors degree preferred.
• Valid drivers license required, with the ability to meet company insurability standards.
Preferred Skills
• Experience quoting truck upfits and commercial vehicle equipment.
• Knowledge of truck bodies, hydraulic systems, electrical systems, and vocational equipment.
• Strong closing and negotiation skills.
• Mechanical troubleshooting and problem-solving ability.
• Ability to work independently while contributing to a team environment.
Physical Requirements
• Ability to travel to customer locations, manufacturers, and job sites.
• Frequent walking, standing, and inspecting commercial vehicles and equipment.
• Ability to occasionally lift up to 50 pounds.
• Occasional travel may be required.
Performance Expectations
• Meet or exceed established monthly sales and gross profit goals.
• Maintain high levels of customer satisfaction and retention.
• Deliver accurate, competitive, and timely quotes.
• Build long-term customer relationships that generate repeat business.
• Maintain strong product knowledge through ongoing training and development.
Benefits Available:
• Competitive Pay - Commission + Salary
• Comprehensive benefits including medical, dental and vision insurance
• Paid Holidays
• 401K Retirement Plan
• Company provided EAP, life insurance and short-term disability
Location: Saint Louis, MO Pay: $55,000 + Commission, Company Vehicle, Fuel Card, Laptop, Cell Phone Job Type: Full-Time Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. CSTK has implemented an affirmative action plan to ensure equal employment opportunities for females, minorities, individuals with disabilities, and qualified targeted veterans. We make reasonable accommodation for individuals with disabilities to apply for employment. Contact careers@cstk.com ONLY if you wish to request an accommodation. Resumes sent to this address will not be accepted. Applicants MUST apply online to be considered for posted positions.