Social media manager

Sony Pictures Networks India · Mumbai, India

Contractual Assignment

Social Media & Marketing Ops Consultant – Sony Marathi

Role Overview

Sony Marathi is hiring a Social Media & Marketing Ops Lead on contract to own the channel's social media presence and run the marketing operations that support it. This is a single-owner role spanning both strategy (content calendar, platform growth, community) and execution (campaign ops, budgets, vendor coordination, reporting).

Key Responsibilities

Social Media Strategy Own social media strategy across platforms (You Tube,) for Sony Marathi's shows and the channel brand Build and execute the content calendar aligned to show launches, promos, and key moments Drive audience growth, engagement, and community management Partner with creative and production teams to source and repurpose content Track platform trends and adapt strategy across formats, algorithms, and influencer collaborations

Marketing Operations Plan and execute marketing campaigns end-to-end: briefs, timelines, approvals Manage marketing budgets, vendor/agency coordination, and PO/invoicing Coordinate with media planning and buying teams on paid promotion Track campaign performance and prepare reporting/dashboards Ensure brand guidelines and compliance across all marketing materials

Requirements 4–7 years of experience in social media management and/or marketing operations, ideally in media & entertainment or a regional-language content environment Fluency in Marathi (spoken and written) is mandatory; strong command of English Hands-on experience running social campaigns and managing budgets/vendors Familiarity with social analytics tools and content scheduling platforms Strong project management and cross-functional coordination skills Bachelor's degree in Marketing, Mass Communication, or a related field (MBA preferred)