Area Sales Manager

exter-ai · India

Regional Sales Manager — Restaurant Partnerships

Company: Exter AI

Product: Countr

Location: Hyderabad — Field-based

Experience: 2+ years

Employment Type: Full-time

Joining: Immediate

About Exter AI

Exter AI is a SaaS company building technology around real business problems. We identify problems, build products, put them into the real world, and keep improving them based on what businesses actually need.

We’re a Gen Z team working closely across product, sales, and operations. We move fast, take ownership, talk to customers, and learn by actually being on the ground.

One of our products is Countr — built for restaurants to help them take direct orders, reduce reliance on high-commission food delivery platforms, and simplify order management.

About the Role

We’re looking for a Regional Sales Manager — Restaurant Partnerships to take ownership of restaurant acquisition and partnerships for Countr across Hyderabad.

This is a field-based B2B sales role focused on building our restaurant network. You’ll work directly with restaurant owners and decision-makers, understand their current setup, present Countr, handle objections, negotiate partnerships, and drive the sales process through onboarding.

We’re looking for someone who already understands the restaurant and food-tech ecosystem and can independently build relationships and close partnerships.

Key Responsibilities

• Own restaurant acquisition and partnership growth across Hyderabad

• Identify and target restaurants, restaurant chains, cloud kitchens, and F&B businesses

• Build and manage a strong pipeline of restaurant prospects

• Meet restaurant owners, managers, and decision-makers in person

• Understand their current ordering, delivery, and food-platform setup

• Present Countr and demonstrate its value to restaurant businesses

• Handle sales objections, commercial discussions, and negotiations

• Close restaurant partnerships and drive successful onboarding

• Manage the complete sales cycle — prospecting, meetings, pitching, negotiation, closing, and onboarding

• Build and maintain long-term relationships with restaurant partners

• Manage sales pipelines, follow-ups, territory activity, and performance

• Work towards weekly and monthly restaurant acquisition targets

• Identify new areas and opportunities for market expansion

• Gather feedback from restaurant owners and share it directly with the founding and product teams

• Contribute to improving the sales process, pitch, positioning, and onboarding strategy

• As the team grows, take ownership of hiring and managing field sales executives

Requirements

• 2+ years of experience in restaurant sales, field sales, business development, account management, or restaurant partnerships

• Experience in food-tech, food delivery, SaaS, restaurant technology, or F&B

• Experience with platforms such as Swiggy, Zomato, ONDC, Uber Eats, EatSure, magicpin, or similar food-tech platforms is preferred

• Strong understanding of the restaurant ecosystem and food delivery market

• Experience working directly with restaurant owners, managers, chains, cloud kitchens, or F&B businesses

• Strong B2B sales, negotiation, and closing skills

• Experience managing a territory, sales pipeline, or acquisition targets

• Existing relationships with restaurant owners or F&B businesses in Hyderabad will be an advantage

• Comfortable with regular field visits and face-to-face sales

• Strong communication and relationship-building skills

• Telugu and/or Hindi fluency is a plus

• Ability to work independently and take ownership of targets

What We Offer

• Competitive compensation based on experience

• Performance-based incentives

• Direct access to the founding team

• Ownership of the Hyderabad restaurant market

• Opportunity to build and eventually lead a restaurant sales team

• Hands-on experience in food-tech, SaaS, B2B sales, and restaurant partnerships

• Opportunity to work on a live product with real businesses

• Direct influence on product and sales strategy through market feedback

• A small, fast-moving team with real ownership and responsibility

Who This Role Is For

This role is for someone who understands that restaurant sales is about more than collecting leads.

You should be comfortable walking into a restaurant, speaking with an owner, understanding their business, identifying an opportunity, handling the tough questions, negotiating, and moving the conversation towards a partnership.

If you have experience in restaurant sales, food-tech, food delivery, or restaurant partnerships and want to take ownership of a market, we’d like to hear from you.

You won’t just be selling Countr. You’ll be helping build its restaurant network across Hyderabad.