Copywriting - Paid Media

Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today.
Location: Durham, NC (in person)   Reports to: VP of Growth Marketing   Type: Full-time, salaried
How to applyEmail with your resume attached as a PDF and a short paragraph, in your own words (not AI), on why you want this role. Include links to ads or scripts you wrote.In the same email, write three hooks for a Carpe video ad. Just the first line someone would hear.We use AI heavily here and we expect you to. For this application, we want your own words.Carpe is an equal opportunity employer, and we are actively working to build a team that reflects the people we make products for.
About CarpeCarpe is the fastest-growing deodorant brand in the US. Our team is made up of smart people who care about the work, building together in person in downtown Durham, NC. The office is open, with plenty of quiet niches when you need to focus, and the pace is fast.
Who we're looking forWe're looking for someone who writes ads. Not blog posts, not brand manifestos, not SEO. Video ad scripts and hooks, all day, every day.
You write it this week, our producers shoot it, and it's live next week. A few days later, you know exactly which of your hooks stopped the scroll and which script actually sold. Then you write the next one better. Very few writers get a feedback loop this fast.
You'll have real freedom to try new angles and a lot of support from our creative team. If you love the challenge of making someone stop scrolling and buy something in under a minute, you'll feel at home here.
If this excites you but you don't check every box below, we'd still love to hear from you.
What you'll doWrite adsScripts for short form video ads: UGC, podcast, founder led, studio, whatever the angle calls forHooks. Lots of them. Ten versions of the first three seconds for every scriptWrite for real people to say out loud, not for a pageKeep a full queue of scripts so our producers are never waiting on youFind the anglesDig through reviews, comments, customer emails and competitor ads for what people actually sayTurn one idea into many: new hooks, new openings, new audiences for the same scriptKnow which of your ads are carrying spend and whyWork with the creative teamHand scripts to producers and editors with enough direction to shoot and cut fastTake feedback quickly and turn a revision around the same dayWrite within our product claims and offer language, every time
What we're looking forIf most of these are true, please apply.You've written ads for paid social, ideally video, ideally for a consumer brandYou can show us scripts or ads you wrote, and you have some sense of how they performedYou write the way people talkYou can produce a lot of work without the quality dropping
How you workYou take direction and run with itVolume doesn't scare youYou care more about what works than what you likeNo ego about your drafts
Nice to haveDTC, CPG or beauty and personal careDirect response or performance agency experienceMeta and TikTok ad experienceYou've been on set, or you've made a video ad yourself
How to applyEmail with your resume attached as a PDF and a short paragraph, in your own words (not AI), on why you want this role. Include links to ads or scripts you wrote.In the same email, write three hooks for a Carpe video ad. Just the first line someone would hear. xzbcwsv We use AI heavily here and we expect you to. For this application, we want your own words.Carpe is an equal opportunity employer, and we are actively working to build a team that reflects the people we make products for.