Social media manager
DevsLane · Gurkul narsan, India
FULL TIMEpermanent
Job Description
Devs Lane is looking for a Social Media Manager who will build Devs Lane’s social presence from the ground up. You’ll be responsible for making our work visible, showcasing what we build, how we work with global startups, and what makes our team and culture stand out.
This isn’t a “post and schedule” role. You’ll define our social voice, create high-quality content across platforms, and build a strong, credible presence that attracts talent, clients, and industry attention.
You’ll work from our Dehradun office, closely with the founders and core team. You’ll have access to real product stories, engineering insights, and client impact and your role will be to turn all of that into content that people actually want to follow, engage with, and trust
Company Profile Devs Lane is a leading Software Consultancy Firm based in India. We deliver services ranging from proofs-of-concept to end-to-end development, collaborating with global clients and startups to drive innovation.
What You'll Do Content Creation & Publishing (50% of time)
Create platform-native content for Linked In, Instagram, Twitter/X, and You Tube
Write compelling captions, posts, and threads adapted to each platform's audience and format
Design visual content using tools like Canva (carousels, infographics, quote cards)
Create shortform video content (Reels, Shorts) from available footage and photos
Develop and maintain a consistent posting cadence across all platforms
Showcase product work, engineering insights, team culture, hiring, and company updates
Community Building & Engagement (25% of time)
Respond to comments, DMs, and mentions promptly and thoughtfully
Engage proactively with relevant accounts (creators, founders, and potential partners)
Build relationships with creators, founders, and potential partners through social
Create content that encourages interaction (polls, questions, discussions, AMAs)
Monitor relevant conversations and trending topics for engagement opportunities
Strategy & Analytics (15% of time)
Develop and maintain social media content calendar
Track performance metrics (reach, engagement, follower growth, clickthrough)
Analyze what's working and iterate based on data
Identify platform priorities and optimize resource allocation
Report social media performance to leadership regularly
Collaboration (10% of time)
Extract stories, photos, and updates from the internal teams (engineering, design, leadership)
Coordinate with leadership on messaging for key announcements
Support hiring and brand-building initiatives through social media
Help with recruitment marketing (job posts, employer brand content)
What Success Looks Like in 6 Months
Consistent social presence: Regular posting on Linked In, Instagram, and Twitter/X with platform-native content
Measurable audience growth: Follower growth and engagement rates above platform benchmarks
Content pipeline: Consistent flow of company, product, and team stories across platforms
Engaged community: Active comments, shares, and DMs from relevant audiences (founders, engineers, talent, partners)
Content systems running: Calendar, approval workflow, asset library, and analytics tracking in place
Business impact: Improved hiring pipeline and brand visibility
Must-Have Skills & Experience
1. Platform Native Content Creation (3-5 years)
Proven experience creating content optimized for Linked In, Instagram, and Twitter/X
Can create different formats for different platforms (carousels, Reels, threads, longform posts)
Comfortable creating visual content with accessible tools (Canva, Cap Cut, In Shot)
Writes captions that match platform tone and audience expectations
Understands hooks, engagement patterns, and algorithms specific to each platform
2. Community Building & Engagement (3+ years)
Experience growing social media presence organically (not through paid ads or bought followers)
Proven ability to build engagement and community, not just broadcast content
Responsive, thoughtful community management (comments, DMs, mentions)
Can engage proactively with relevant accounts and conversations in the sector
Understands how to convert social engagement into organizational outcomes
Portfolio requirement: You must share links to social media accounts you've managed or content you've created. We cannot evaluate candidates without seeing their work.
Nice-to-Have Skills (Bonus, Not Required)
Shortform video production: Can create compelling Reels/Shorts with smartphone footage
Social analytics: Tracks metrics, A/B tests content, and optimizes based on data
Hindi/Vernacular content: Can create natural Hindi or bilingual social content
Experience in tech/startup ecosystem or B2 B companies: Understands the sector's communication norms and audience
Who You Are
Foundational Qualities (Non-Negotiable)
Ownership: You treat every task as your responsibility. You follow through without reminders.
Communication: You write clearly, confirm understanding, and close loops.
Resourcefulness: You figure things out and don’t get stuck waiting for instructions.
Reliability: You do what you say, when you say — consistently.
Integrity: You’re honest about progress, admit mistakes, and don’t cut corners.
Excellence: You double-check your work. Details matter.
Adaptability: You stay composed when priorities shift and can reprioritize quickly.
What We Offer Growth
Real ownership from day one. As you prove impact, your scope and responsibilities will expand. We promote based on outcomes, not tenure.
Learning
Work closely with founders and core team. Get exposure to real product work, startup ecosystems, and how tech companies grow.
Team
Small, high-ownership team. No unnecessary hierarchy or politics — we focus on doing meaningful work well.
What We’re NOT Looking For Social media scheduler: Someone who posts premade content but can't create or strategize
Vanity metric chaser: Focused on follower count over genuine engagement and impact
Corporate brand manager: Polished corporate experience but can't work scrappy with limited resources
Copy paste poster: Same content across all platforms with minor formatting changes
Influencerstyle creator: Focused on personal brand rather than organizational storytelling
Engagement faker: Uses bots, pods, or manipulative tactics
Equal Opportunity
Devs Lane is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We do not discriminate on the basis of race, religion, gender, sexual orientation, age, disability, or any other protected characteristic. We value diverse perspectives and believe they strengthen our team and the work we do.
Work Commitment Role: Full-time onsite
Office setup: Escecion Technologies Pvt Ltd, 6th Floor, Scalability Tower, 46-A, SIDCUL IT Park, Dehradun -
Working timings: 10 AM – 7 PM
Working days: Monday to Friday
Experience: 3-5 years
Compensation: INR 4,00,000 – 9,00,000 LPA (based on candidature and profile)
How to Apply Fill out the application form KFwc RPLxc SMJu99
Shortlisted candidates will be contacted for further rounds.
Contact Us Email: careers@
Website:
This isn’t a “post and schedule” role. You’ll define our social voice, create high-quality content across platforms, and build a strong, credible presence that attracts talent, clients, and industry attention.
You’ll work from our Dehradun office, closely with the founders and core team. You’ll have access to real product stories, engineering insights, and client impact and your role will be to turn all of that into content that people actually want to follow, engage with, and trust
Company Profile Devs Lane is a leading Software Consultancy Firm based in India. We deliver services ranging from proofs-of-concept to end-to-end development, collaborating with global clients and startups to drive innovation.
What You'll Do Content Creation & Publishing (50% of time)
Create platform-native content for Linked In, Instagram, Twitter/X, and You Tube
Write compelling captions, posts, and threads adapted to each platform's audience and format
Design visual content using tools like Canva (carousels, infographics, quote cards)
Create shortform video content (Reels, Shorts) from available footage and photos
Develop and maintain a consistent posting cadence across all platforms
Showcase product work, engineering insights, team culture, hiring, and company updates
Community Building & Engagement (25% of time)
Respond to comments, DMs, and mentions promptly and thoughtfully
Engage proactively with relevant accounts (creators, founders, and potential partners)
Build relationships with creators, founders, and potential partners through social
Create content that encourages interaction (polls, questions, discussions, AMAs)
Monitor relevant conversations and trending topics for engagement opportunities
Strategy & Analytics (15% of time)
Develop and maintain social media content calendar
Track performance metrics (reach, engagement, follower growth, clickthrough)
Analyze what's working and iterate based on data
Identify platform priorities and optimize resource allocation
Report social media performance to leadership regularly
Collaboration (10% of time)
Extract stories, photos, and updates from the internal teams (engineering, design, leadership)
Coordinate with leadership on messaging for key announcements
Support hiring and brand-building initiatives through social media
Help with recruitment marketing (job posts, employer brand content)
What Success Looks Like in 6 Months
Consistent social presence: Regular posting on Linked In, Instagram, and Twitter/X with platform-native content
Measurable audience growth: Follower growth and engagement rates above platform benchmarks
Content pipeline: Consistent flow of company, product, and team stories across platforms
Engaged community: Active comments, shares, and DMs from relevant audiences (founders, engineers, talent, partners)
Content systems running: Calendar, approval workflow, asset library, and analytics tracking in place
Business impact: Improved hiring pipeline and brand visibility
Must-Have Skills & Experience
1. Platform Native Content Creation (3-5 years)
Proven experience creating content optimized for Linked In, Instagram, and Twitter/X
Can create different formats for different platforms (carousels, Reels, threads, longform posts)
Comfortable creating visual content with accessible tools (Canva, Cap Cut, In Shot)
Writes captions that match platform tone and audience expectations
Understands hooks, engagement patterns, and algorithms specific to each platform
2. Community Building & Engagement (3+ years)
Experience growing social media presence organically (not through paid ads or bought followers)
Proven ability to build engagement and community, not just broadcast content
Responsive, thoughtful community management (comments, DMs, mentions)
Can engage proactively with relevant accounts and conversations in the sector
Understands how to convert social engagement into organizational outcomes
Portfolio requirement: You must share links to social media accounts you've managed or content you've created. We cannot evaluate candidates without seeing their work.
Nice-to-Have Skills (Bonus, Not Required)
Shortform video production: Can create compelling Reels/Shorts with smartphone footage
Social analytics: Tracks metrics, A/B tests content, and optimizes based on data
Hindi/Vernacular content: Can create natural Hindi or bilingual social content
Experience in tech/startup ecosystem or B2 B companies: Understands the sector's communication norms and audience
Who You Are
Foundational Qualities (Non-Negotiable)
Ownership: You treat every task as your responsibility. You follow through without reminders.
Communication: You write clearly, confirm understanding, and close loops.
Resourcefulness: You figure things out and don’t get stuck waiting for instructions.
Reliability: You do what you say, when you say — consistently.
Integrity: You’re honest about progress, admit mistakes, and don’t cut corners.
Excellence: You double-check your work. Details matter.
Adaptability: You stay composed when priorities shift and can reprioritize quickly.
What We Offer Growth
Real ownership from day one. As you prove impact, your scope and responsibilities will expand. We promote based on outcomes, not tenure.
Learning
Work closely with founders and core team. Get exposure to real product work, startup ecosystems, and how tech companies grow.
Team
Small, high-ownership team. No unnecessary hierarchy or politics — we focus on doing meaningful work well.
What We’re NOT Looking For Social media scheduler: Someone who posts premade content but can't create or strategize
Vanity metric chaser: Focused on follower count over genuine engagement and impact
Corporate brand manager: Polished corporate experience but can't work scrappy with limited resources
Copy paste poster: Same content across all platforms with minor formatting changes
Influencerstyle creator: Focused on personal brand rather than organizational storytelling
Engagement faker: Uses bots, pods, or manipulative tactics
Equal Opportunity
Devs Lane is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We do not discriminate on the basis of race, religion, gender, sexual orientation, age, disability, or any other protected characteristic. We value diverse perspectives and believe they strengthen our team and the work we do.
Work Commitment Role: Full-time onsite
Office setup: Escecion Technologies Pvt Ltd, 6th Floor, Scalability Tower, 46-A, SIDCUL IT Park, Dehradun -
Working timings: 10 AM – 7 PM
Working days: Monday to Friday
Experience: 3-5 years
Compensation: INR 4,00,000 – 9,00,000 LPA (based on candidature and profile)
How to Apply Fill out the application form KFwc RPLxc SMJu99
Shortlisted candidates will be contacted for further rounds.
Contact Us Email: careers@
Website:
Details
| Company | DevsLane |
| Location | Gurkul narsan, India |
| Type | FULL TIME |
| Niche | marketing |
| Experience | permanent |