Chief Sales Head – BTL Activation Services

h3 Technologies, LLC · Delhi, India

Company: Vritti Solutions Ltd.

Location: Laxmi Nagar, Delhi

Position: Chief Sales Head – BTL Activation Services

Department: Sales & Client Servicing

Experience: 10+ years in BTL, Experiential Marketing, Advertising, Events, Brand Activation, or related services

Employment Type: Full-time

About the Role

Vritti Solutions Ltd. is looking for an experienced and result-oriented Chief Sales Head to lead the sales and business development function for our BTL (Below-the-Line) Activation Services.

The role will be responsible for identifying and acquiring corporate clients, building strong relationships with key decision-makers, generating new business opportunities, and driving revenue through BTL campaigns, activations, experiential marketing, events, promotions, and other on-ground marketing solutions.

The ideal candidate should have a strong network among corporates, brands, marketing heads, advertising agencies, and decision-makers and possess a proven track record of selling BTL/activation services.

Key Responsibilities

Sales & Business Development

Develop and execute the sales strategy for BTL activation services.

Generate new business from corporate clients across industries.

Identify and target CMOs, Marketing Heads, Brand Managers, HR Heads, Procurement Heads, and other key decision-makers.

Build and maintain a strong corporate client pipeline.

Drive the complete sales cycle—from lead generation and pitching to negotiation, closure, and repeat business.

Achieve monthly, quarterly, and annual revenue targets.

Develop new markets, accounts, and business opportunities.

BTL & Activation Sales

Sell solutions including brand activations, corporate activations, mall activations, roadshows, promotional campaigns, sampling campaigns, exhibitions, events, rural activations, retail activations, employee engagement activities, and other on-ground marketing services.

Understand client marketing objectives and develop suitable activation solutions.

Work closely with the internal creative, operations, production, and execution teams to prepare winning proposals and pitches.

Participate in client presentations and commercial negotiations.

Client Servicing & Relationship Management

Build long-term relationships with existing and new corporate clients.

Act as a senior point of contact for key accounts.

Understand client requirements, budgets, timelines, and campaign objectives.

Ensure smooth coordination between clients and internal execution teams.

Drive repeat business, upselling, and cross-selling opportunities.

Resolve client concerns and ensure high levels of client satisfaction