Lead - offline channel marketing & sourcing

Design Cafe · Bangalore g.p.o., India

Lead - Offline Channel Marketing &

Sourcing

Location: Bangalore | Extensive Field Travel

Role Overview

We are looking for a high-ownership, target-driven Offline Channel Marketing & Sourcing Lead to build and scale Make My Bath's offline lead generation engine through strategic partnerships, on-ground activations, exhibitions, society marketing, and local tie-ups.

The role will be pivotal in driving 30 L+ monthly sales contribution by building a strong offline ecosystem that consistently generates high-quality, conversion-ready leads.

This is not a closing role. Success will be measured by lead quality, sourcing productivity, partner network strength, offline activation performance, and funnel predictability.

Key Responsibilities

1. Channel Partner Acquisition & Management

Build, onboard and scale a strong network of real estate brokers, channel partners, home loan agents, architects, contractors, builders and other relevant ecosystem partners.

Identify and develop strategic partnerships that can generate a consistent flow of qualified leads.

Own the complete partner lifecycle: identification → onboarding → activation engagement → → retention → performance tracking.

Develop long-term, mutually beneficial relationships with key partners and local influencers within the real estate and home improvement ecosystem.

Track partner-wise productivity and continuously optimize the partner portfolio.

2. Society Activation & Community Marketing

Plan, manage and execute society activations across high-potential residential communities.

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• Identify and prioritize societies based on catchment potential, household profile, possession timelines and revenue opportunity.

Build relationships with committees, facility managers, resident associations and community influencers to secure activation opportunities.

• Develop innovative on-ground concepts such as bathroom consultations, design camps, resident offers, kiosks, demos and referral programs.

Own the complete activation cycle including planning, permissions, vendor coordination, execution, lead capture and post-activation lead tracking.

• Measure ROI of each activation and scale high-performing formats.

3. Revenue Ownership

Drive a monthly lead pipeline contributing towards ₹30 L+ in sales. Build and execute monthly sourcing plans across Channel Partners, Society Activations, Exhibitions, Events, Local Tie-ups and other offline initiatives. Ensure all sourced leads meet defined quality and target audience parameters. Work closely with the sales team to improve Lead→ Meeting → Site Visit → Sale conversion.

Identify gaps across the funnel and take corrective actions to improve sourcing efficiency and revenue contribution.

4. Data-Driven Planning & Forecasting

Analyze key funnel metrics including lead volume, source-wise conversion, partner productivity, cost per lead, lead-to-meeting conversion and revenue contribution. Build weekly and monthly sourcing plans aligned with business targets.

Maintain clear visibility of source-wise pipeline, partner productivity and activation ROI.

• Use data to identify high-performing geographies, partners, societies and events. Proactively identify gaps and course-correct sourcing strategies.

5. Market Expansion & Innovation

Identify new offline sourcing avenues beyond traditional channel partnerships. Continuously experiment with new partnerships, micro-marketing initiatives, society programs, exhibitions, local events and community-led acquisition models. Stay deeply connected with the local real estate, home improvement and residential ecosystem.

Identify emerging customer acquisition opportunities and develop scalable playbooks for new markets.

6. Field Execution Excellence

Maintain a strong field presence through partner meetings, society visits, site visits, exhibitions, events and activations.

Build strong relationships with local stakeholders and create a strong offline presence for Make My Bath.

Coordinate with internal teams, vendors, agencies and sales teams to ensure seamless execution of offline initiatives.

Take complete ownership of on-ground execution and ensure initiatives are delivered within timelines and budgets.

What We're Looking For

Experience: Minimum 2+ years in channel sales, offline marketing, sourcing,

partnerships or business development, preferably within interior design, real estate, home improvement or allied industries.

Proven track record of generating significant pipeline through partnerships and offline initiatives.

Experience managing society activations, exhibitions, events or local marketing initiatives will be strongly preferred.

Strong existing network with brokers, builders, architects, contractors, societies or other real estate/home ecosystem stakeholders is an advantage.

Demonstrated ability to manage targets, budgets, partners and multiple on-ground initiatives simultaneously.

Core Skills & Traits

Strong sourcing and business development mindset with excellent

relationship-building skills.

Highly data-driven, with the ability to translate insights into actionable sourcing plans. Strong ownership and accountability for revenue and lead-generation targets. Creative thinker with a bias towards experimentation and building new acquisition channels.

Strong event, activation and field execution capabilities.

Excellent stakeholder management, negotiation and influencing skills.

Strong communication and presentation skills.

Comfortable working in a fast-paced, field-heavy environment.

Willingness to travel extensively across the city and, where required, across markets.

What Success Looks Like First 6 Months

Built a strong and active offline partner ecosystem for Make My Bath.

Consistently delivering ₹30 L+ monthly sales contribution through offline sourcing. Established predictable sourcing funnels across CPs, societies, exhibitions, events and strategic tie-ups.

Successfully executed and scaled society activation programs across high-potential communities.

Established strategic local tie-ups that generate incremental qualified leads. Piloted and scaled at least 1-2 new offline sourcing channels.

Created clear source-wise visibility on leads, conversion, CAC and revenue contribution.

Built a scalable offline acquisition model that can be replicated across new markets/Regions.