National Sales Head - Project

PARÉ INNOVATIONS PVT LTD · India

Position Title: National Sales & Business Head (Building Materials) 

Industry: Building Materials, Plywood, Surfaces & Interior Infrastructure 

Reports To: Managing Director / Board of Directors

Job Overview The Senior Vice President – National Sales will be responsible for defining, driving, and executing the nationwide sales strategy, revenue growth, and market expansion across multiple product categories (including plywood, decorative veneers, solid surfaces, laminates, architectural products, and wall solutions). This executive role holds full P&L accountability, managing large multi-regional teams, expanding a pan-India dealer/distributor network, and driving high-value institutional and project sales through architects, real estate developers, and EPC contractors. 

Key Responsibilities:

• National Sales Leadership & P&L Management: Formulate and execute the Annual Operating Plan (AOP), manage pricing strategies, segment profitability, and set national revenue targets to maintain overall P&L accountability.

• Channel & Distribution Expansion: Scale and optimize the pan-India distributor, dealer, and retail ecosystem, implementing structured dealer management systems (DMS) and channel engagement/loyalty programs.

• Institutional & Project Sales: Lead key account management (KAM) strategies to secure product specifications directly with top-tier architects, PMC consultants, interior designers, commercial builders, and institutional buyers.

• Solution & Concept Selling: Drive the transition toward value-added product categories by championing solution-led and concept-based selling models across multi-regional markets.

• Sales Transformation & Digitalization: Oversee the adoption of CRM tools, project tracking systems, and digital sales workflows to streamline forecasting, execution, and customer management.

• Team Leadership & Development: Lead, mentor, and build a high-performing multiregional sales force (spanning retail, institutional, and technical services units), fostering a high-performance culture.

• Cross-Functional Collaboration: Partner directly with Marketing, Supply Chain, Finance, and R&D to align marketing campaigns (AMP), optimize regional distribution centers (RDCs), and streamline product lifecycle management.

Qualifications & Leadership Profile

• Experience: Min- 18 years of progressive sales leadership experience in the building materials, interior infrastructure, surfacing, architectural products, or sanitaryware industries, with a proven track record as a national sales head or business leader.

• Education: MBA/PGDM in Sales & Marketing combined with a strong commercial background (B.Com or equivalent).

• Strategic Capabilities: Demonstrated expertise in turnarounds, digital sales transformations, launching value-added product lines, and establishing price leadership in competitive categories.

• Key Skills: P&L management, key account management, dealer/distributor network expansion, cross-functional leadership, multi-territory team management, and architect/builder spec-in management.

• Geography & Networks: Strong network across major Indian metros, tier-1/2 markets, and experience managing national or multi-regional sales operations.