Area Sales Manager (Display Solutions)

Delta Electronics India · India

Role Overview

Results-driven Sales Manager to lead and expand display business across the assigned territory. The primary focus of this role is robust channel sales management—recruiting, onboarding, and growing a network of AV integrators, IT channel partners and distributors and a primary driver for core B2B product lines, including Active LED All-in-One (AIO) screens, Professional Displays (Digital Signage), and Interactive Flat Panel Displays (IFPDs).

Key Responsibilities

1. Channel Sales & Partner Management

• Partner Acquisition: Identify, recruit, and onboard strategic channel partners, including System Integrators (SIs), AV consultants, and IT resellers.
• Relationship Management: Serve as the primary point of contact for channel partners. Build strong, long-term relationships
• Channel Enablement: Conduct regular product training sessions for partner sales teams on the technical advantages and use-cases of Active LED AIOs, Professional Displays, and IFPDs.

2. Territory & Revenue Growth

• Target Achievement: Own and exceed monthly, quarterly, and annual revenue targets for the assigned territory.
• Pipeline Management: Work closely with partners to track end-user opportunities from lead generation to deal closure.

3. Technical Sales & Market Strategy

• End-User Engagement: Conduct joint client visits with channel partners for high-value enterprise, education, and government pitches.
• Solution Selling: Position the right technology for the client's needs—whether it is an IFPD for a smart classroom, an Active LED AIO for a corporate boardroom, or a Professional Display network for retail digital signage.
• Market Intelligence: Monitor competitor pricing, new product launches, and regional market trends. Provide actionable feedback to the product and marketing teams.

Required Skills & Qualifications

Experience:

• Qualification : Graduate/ MBA (preferred)
• B2B sales experience , with a minimum of 4 years specifically managing channel sales in the AV, IT hardware, or Consumer Electronics (B2B division) industries. Proven record of accomplishment of consistently meeting or exceeding B2B revenue targets through a partner network.

Technical Competencies:

• Strong understanding of the commercial display ecosystem.
• Familiarity with the technical specifications and competitive landscape of IFPDs, Active LED and Professional Displays

Core Soft Skills:

• Communication: Excellent presentation skills, capable of explaining both technical product specs and high-level business ROI to diverse audiences (IT Directors, School Principals, C-Suite).
• Mobility: Willingness to travel within the assigned territory to meet with partners and clients.

Key Performance Indicators (KPIs)

• Total territory revenue vs. target.
• Number of active, transacting channel partners.
• Year-over-year growth of key product categories (LED AIO, IFPD, Pro Displays).

Disclaimer:

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