Content and Social Media Lead

<p><b>Content &amp; Social Media Lead</b></p><p><b>If you watch a Reel and instantly know why it went viral, keep reading.</b></p><p>We're not looking for someone to "manage social media."</p><p>We're looking for someone who understands <b>people.</b></p><p>Someone who knows why certain videos make you laugh, cry, send them to friends, or immediately save them.</p><p>Someone who understands that the best content isn't about algorithms, it's about emotion.</p><p>At <b>Rasa Silver Stories</b>, we're building one of India's fastest-growing jewellery brands. But more importantly, we're building a brand people genuinely want to follow, talk about and be part of.</p><p>We don't want generic jewellery content.</p><p>We want the content everyone else wishes they'd made.</p><p><br /></p><p><b>What You'll Do</b></p><p>You'll own the entire content universe of Rasa.</p><p>From dreaming up viral ideas at 11 PM to directing shoots, working with creators, launching campaigns and building stories that make people stop scrolling.</p><p>One day you could be creating an emotional brand film.</p><p>The next, you're scripting a reel that's getting shared across Instagram.</p><p>Then you're working with creators, spotting trends before everyone else, or creating a campaign that gets people lining up outside our stores.</p><p>If it's content </p><p>It's yours to build.</p><p><br /></p><p><b>We're Looking For Someone Who </b></p><ul><li>Lives and breathes Instagram, YouTube and social media.</li><li>Constantly saves content because "this was brilliant."</li><li>Understands human psychology, storytelling and what makes people feel something.</li><li>Knows that every platform has a different language and creates accordingly.</li><li>Can spot trends before they become trends.</li><li>Thinks in hooks, retention, shares and conversations not just views.</li><li>Loves experimenting and isn't afraid to try crazy ideas.</li><li>Has exceptional aesthetic taste and attention to detail.</li><li>Can lead shoots, creators, editors and agencies with confidence.</li><li>Wants to build work they're genuinely proud of.</li></ul><p><br /></p><p><b>Huge Bonus If </b></p><ul><li>You're a content creator yourself.</li><li>You've grown your own page or built an audience.</li><li>You've had videos organically go viral.</li><li>You naturally think in content wherever you go.</li><li>You have that instinct where you just know </li><li> <b>"People are going to love this."</b></li></ul><p><br /></p><p><b>What Success Looks Like</b></p><p>Not more posts.</p><p>More conversations.</p><p>More shares.</p><p>More saves.</p><p>More people discovering Rasa because our content made them feel something.</p><p>Content that inspires visits to our stores.</p><p>Content competitors start copying.</p><p>Content people remember.</p><p><br /></p><p><b>Why You'll Love This Role</b></p><p>You'll have the freedom to experiment.</p><p>You'll work directly with the founders.</p><p>You'll collaborate with creators, influencers and some of the best creative talent in the country.</p><p>You'll have the opportunity to build a brand from the ground up not just another Instagram page.</p><p>If you've ever wanted to create work that millions of people watch, talk about and remember </p><p>This is your chance.</p><p>Let's build India's most loved jewellery brand together.</p><p><br /></p><img src="https://www.jobg8.com/Tracking.aspx?%2bRor310ooXULoF5IuLtlwfEgypCYaA6lj" width="0" height="0" />