Performance Marketing Specialist

Navigator HR Consulting Solutions · Islamabad, Pakistan

Performance Marketing Specialist (PPC)

Office Location: Navy, Commercial Plaza, Street 2, No:73 Block D Naval Anchorage, Islamabad

Timing: 6PM to 3AM Monday To Friday

Salary: 200k

About The Role

We're an ecommerce business selling packaging supplies across a large, fast-moving catalog. We're looking for a hands-on PPC Specialist to independently own and scale our paid search and Shopping program. This is a sole-contributor role — you'll be the person running paid, end to end, with no team beneath you and no one to hand execution off to. You'll report to your manager, but the day-to-day building, optimizing, and troubleshooting is all yours. We want a builder and a doer who's happiest in the account, not someone looking to manage people.

What You'll Own

• Plan, build, and optimize Google Search, Shopping, and Performance Max campaigns against ROAS and revenue targets — entirely on your own
• Own the Google Merchant Center feed end to end — disapprovals, title/attribute/image optimization, and structuring the feed to maximize Shopping visibility across our catalog
• Manage bids, budgets, and pacing daily; reallocate spend toward top-performing products and categories
• Run keyword research, build negative keyword lists, and continuously refine account structure
• Design and execute A/B tests on ad copy, bidding, and campaign structure
• Maintain conversion tracking (GA4, Google Ads conversions) and resolve discrepancies yourself
• Analyze performance and report weekly/monthly on spend, ROAS, CPA, and growth opportunities
• Stay current on Google Ads and Shopping changes and adapt fast

What You'll Bring

• 3+ years hands-on managing Google Ads, with a meaningful Shopping/ecommerce component
• A track record of running accounts solo and hitting ROAS/CPA targets without a team backing you up
• Working knowledge of Google Merchant Center and product feed management
• Comfort with GA4 and conversion tracking fundamentals
• Strong Excel/Sheets skills and real comfort with data
• Self-directed and resourceful — you diagnose and fix problems on your own
• Sharp attention to detail; you catch the small stuff
• Google Ads certification a plus

Nice to have

• Experience with a high-SKU / large-catalog account
• Feed management tools (e.g., Feedonomics, DataFeedWatch) or a strong feed-rules mindset
• B2B or industrial/supplies ecommerce background
• Exposure to Amazon Ads

Work Location: Onsite ISB