Media Planning Manager

Bharat Media & Entertainment Group (BMEG) · Assam, India

Role: Media Planning Manager

Experience: 6-8 Years

Location: Bangalore

Department: Integrated Media Planning + client servicing

Role Overview:

We are looking for an experienced Media Planning professional with 6-8 years of experience in media planning, consumer insights, and strategic presentation development. The ideal candidate should have strong expertise in media research tools, audience analytics, competitive benchmarking, and end-to-end media planning across traditional and digital platforms. This role requires someone who can convert data into actionable media strategies, build compelling client-ready presentations, manage day-to-day client interactions, and develop effective communication plans aligned with business objectives.

Key Responsibilities:

Media Strategy & Planning

• Develop integrated media strategies aligned with client/business objectives.
• Create annual, quarterly, and campaign-specific media plans across platforms.
• Build channel allocation strategies based on target audience, category behaviour, and budget.
• Evaluate media performance and optimise planning recommendations. Research, Insights & Analytics
• Use media and consumer research tools to derive audience insights, market trends, and competitive intelligence.
• Analyse category performance, media consumption habits, and audience behavior.
• Conduct competitor benchmarking and campaign analysis.

Tools & Platforms

Hands-on working knowledge of:

• BARC - TV viewership analysis, channel/program insights (Must)
• GWI (Global Web Index) - consumer behaviour and audience profiling; TAM AdEx - competitive advertising spends and media intelligence (Must); IRS / Comscore / SimilarWeb / YouGov (preferred)
• Digital platform analytics (Google/Meta reporting understanding preferred)

Client Presentations & Communication

• Build impactful strategic presentations and recommendation decks.
• Convert data, research, and analysis into clear storytelling for internal and client discussions.
• Present strategy rationale, audience insights, and media recommendations confidently.

Stakeholder Management

• Work closely with leadership on strategic planning assignments.
• Ensure timely delivery of planning outputs and strategic recommendations.

Client Servicing:

• Act as a key point of contact for clients for ongoing planning and strategy discussions.
• Manage day-to-day client communication, briefing, expectation management, and timely delivery of outputs.
• Understand client business objectives and proactively identify growth opportunities.
• Present media strategies, campaign recommendations, performance updates, and strategic rationale confidently to clients.
• Build strong client relationships and ensure high-quality service delivery.

Desired Candidate Profile

• 6-8 years of experience in media planning/media strategy / integrated planning
• Strong understanding of TV, print, radio, digital, and consumer media; command over PowerPoint/presentation development
• Experience in building media rationale, audience segmentation, and communication strategy.
• Ability to manage multiple projects in a fast-paced environment
• Strong communication skills

Preferred Background Candidates from:

Media agencies

Integrated communication agencies

Brand/media consulting roles

Key Skills

Media Planning Media Strategy BARC GWI TAM AdEx Consumer Insights

Audience Analytics Competitive Analysis Presentation Development Strategic

Storytelling Integrated Planning