Amazon Copywriter & SEO Specialist

VedaOils · Gurugram, India

We are looking for a highly strategic, data-driven Amazon Copywriter & SEO Specialist to own the organic visibility and conversion rates of our Amazon catalog. You will not just write creative product descriptions; you will use advanced reverse-ASIN keyword research to build search-optimized titles, bullet points, backend search terms, and A+ Content copy. The ideal candidate knows how to weave high-volume search phrases into natural, persuasive sales copy that satisfies both Amazon’s search algorithm and human buyers.

Key Responsibilities

Keyword Research & Search Optimization

• Conduct deep-dive keyword research and competitive reverse-ASIN lookups using tools like Helium 10 or Jungle Scout.
• Identify high-volume, highly relevant root keywords, long-tail variations, and Spanish/misspelled search terms.
• Build and maintain a structured Master Keyword Bank for every product line before drafting listing copy.
• Optimize backend fields strategically, including Search Terms (strictly respecting the 250-byte limit), Target Audience, and Subject Matter.

High-Converting E-Commerce Copywriting

• Craft compelling, benefits-driven Amazon Product Titles, Bullet Points, and Descriptions that handle customer objections before they happen.
• Write engaging, structurally sound scripts for A+ Content (EBC) and Amazon Brand Store modules to drive cross-selling.
• Ensure all written content adheres strictly to Amazon’s Style Guides and Terms of Service (avoiding restricted medical, earnings, or subjective claims).

Growth, Auditing & Iteration

• Regularly audit existing listings to identify keyword gaps and update copy to capture trending search volume.
• Run A/B tests (Manage Your Experiments) on product titles and main bullet points to continuously improve conversion rates (Unit Session Percentage).
• Analyze listing traffic patterns alongside the team to diagnose drops in organic keyword rankings.

Required Skills & Qualifications

• Experience: 2+ years of dedicated copywriting experience specifically for Amazon FBA (agency or in-house brand experience preferred).
• Tool Proficiency: Advanced mastery of Helium 10 (Cerebro, Magnet, Frankenstein, Scribbles) or Jungle Scout .
• Data-Driven Copy: Ability to prove how your past copywriting directly increased organic ranking or conversion rates.
• Amazon Compliance: Nuanced understanding of Amazon's strict compliance laws regarding claims (e.g., pesticide claims, FDA/medical claims).
• Mobile-First Mindset: Ability to format copy cleanly so it reads flawlessly on the Amazon mobile app.

Key Performance Indicators (KPIs) for This Role

• Conversion Rate (Unit Session Percentage): Increasing the percentage of page visitors who buy.
• Organic Keyword Rankings: Moving target high-volume phrases into Top 10 organic positions.
• A/B Test Success Rate: Delivering measurable lifts via Amazon’s "Manage Your Experiments" tool.