Associate Marketing Manager
Russell Tobin · Washington, District of Columbia, United States
FULL TIME
Job Description
Associate Marketing Manager, Social Media
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.
Location: Washington, DCSchedule: Hybrid, with Fridays working from homeContract: 3-month W2 contract, with potential to extendPay Range: $38-43.97/hr.
The Campaigns & Content Social Marketing team is responsible for social strategy for TV programming on streaming platforms, editorial in print and on digital properties, and campaigns driving measurable impact through strategic partnerships, creator collaboration, and our owned social presence. We set the strategy in collaboration with other teams to curate and create content for branded channels educating and entertaining fans, so they can discover new editorial and programming to read, watch, and talk about.
We are seeking an Associate Manager, Social Media to support strategic and creative social content development across Editorial content and TV titles. This role assists Managers and Sr. Managers with daily social content strategy for Editorial digital stories and magazine features (spanning Animals, Travel, Kids & Family, History, and Science topics), as well as campaign execution for TV titles.
The Associate Manager will support best-in-class creative execution from production through launch, with an audience-first approach that ladders up to key business goals: growing magazine and digital subscriptions, driving acquisition to streaming platforms, and enhancing brand affinity.To be successful, you will need to be a storyteller and marketer with excellent judgement to balance audience interests and business goals. You'll have a deep passion, appreciation, and understanding of editorial and entertainment broadly, with a deep and breadth of knowledge spanning Natural History/Animal, Science, History, Travel and Adventure Culture and Kids topics.
Responsibilities
Social StrategySupport Managers and Sr. Managers on daily social content and campaign strategies for Editorial stories and TV titles, tailoring approach by topic and audience segmentPartner closely with Editorial and TV marketing teams to help create high-impact, conversation-driving daily content and campaignsAdvise on social media best practices and cultural/platform trends as they apply to Editorial stories and TV titlesHelp evolve tactics throughout each campaign and daily content cycle as new data, platforms, and cultural moments emergeSupport the execution of partnerships with subject matter experts, creators, and celebrities—ensuring alignment with Editorial priorities and TV campaigns
Creator Content StrategyGuide creative ideation, campaign development, and execution for creator initiativesPartner with Content, Marketing, PR/Comms, Editorial, and Creative teams to develop innovative creator-first content experiences across owned and earned channelsChampion experimentation with emerging content formats while maintaining brand integrity and audience relevance
Content ProductionSupport the creative pipeline for social content across Editorial and TV priorities—assisting with ideation, creative direction, and production through final sign-offAssist with hands-on production of social-first content, including supporting talent/subject-matter-expert interviews and on-set social capturePartner with Editorial, Marketing, PR, agencies, platforms, and talent representatives on talent/contributor social training, on-set social capture, live event coverage, digital activations, paid media creative, and influencer activationsBuild and maintain process workflows and content calendars to keep production and publishing on track
Data & ReportingSupport monitoring of performance to understand the effectiveness of strategy and creative executionHelp translate data into recommendations for continuous improvement across content and campaignsAssist in building reporting for priority stories and campaigns in partnership with the Analytics team
Qualifications3–4 years of experience in social media marketing, agency work, or a related fieldOrganic social media expertiseExperience creating and/or producing social contentExperience writing social copy and captionsExperience with photo and video content developmentDeep and current understanding of social platforms (e.g., Instagram, TikTok, Facebook, Threads, X, Reddit, WhatsApp, LinkedIn, Pinterest, Snapchat) and a curiosity for emerging platformsExperience building and maintaining process workflows and content calendarsAbility to support multiple high priorities at once in a fast-paced environmentAbility to manage multiple stakeholders and prioritiesStrong creative writing skills, with a keen eye for compelling and innovative contentSignificant organizational skills and extreme attention to detailEffective verbal and written communication skillsAbility to build and manage relationships across internal and external stakeholdersWorking knowledge of Photoshop and/or CanvaStrong Microsoft Office skillsTeam-first mentality, with creative, proactive, and independent thinking
Preferred Qualifications3-4 years of social media experience in media, entertainment, or marketing with a focus on driving brand-affinity and acquisitionCreator marketing / creator activations experienceFamiliarity working with agencies or external vendorsAirtable experience
Required EducationCollege degree in digital/social marketing, business, journalism, or related field
Preferred EducationBachelor's or higher degree in digital/social marketing, business, or journalism
Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.
Equal Employment OpportunityRussell Tobin is an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.
Fair Chance EmploymentRussell Tobin is a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.
AccommodationsWe are committed to providing reasonable accommodations to applicants and employees with disabilities. xzbcwsv If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.
Only applicable for San Francisco Candidates: Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.
Location: Washington, DCSchedule: Hybrid, with Fridays working from homeContract: 3-month W2 contract, with potential to extendPay Range: $38-43.97/hr.
The Campaigns & Content Social Marketing team is responsible for social strategy for TV programming on streaming platforms, editorial in print and on digital properties, and campaigns driving measurable impact through strategic partnerships, creator collaboration, and our owned social presence. We set the strategy in collaboration with other teams to curate and create content for branded channels educating and entertaining fans, so they can discover new editorial and programming to read, watch, and talk about.
We are seeking an Associate Manager, Social Media to support strategic and creative social content development across Editorial content and TV titles. This role assists Managers and Sr. Managers with daily social content strategy for Editorial digital stories and magazine features (spanning Animals, Travel, Kids & Family, History, and Science topics), as well as campaign execution for TV titles.
The Associate Manager will support best-in-class creative execution from production through launch, with an audience-first approach that ladders up to key business goals: growing magazine and digital subscriptions, driving acquisition to streaming platforms, and enhancing brand affinity.To be successful, you will need to be a storyteller and marketer with excellent judgement to balance audience interests and business goals. You'll have a deep passion, appreciation, and understanding of editorial and entertainment broadly, with a deep and breadth of knowledge spanning Natural History/Animal, Science, History, Travel and Adventure Culture and Kids topics.
Responsibilities
Social StrategySupport Managers and Sr. Managers on daily social content and campaign strategies for Editorial stories and TV titles, tailoring approach by topic and audience segmentPartner closely with Editorial and TV marketing teams to help create high-impact, conversation-driving daily content and campaignsAdvise on social media best practices and cultural/platform trends as they apply to Editorial stories and TV titlesHelp evolve tactics throughout each campaign and daily content cycle as new data, platforms, and cultural moments emergeSupport the execution of partnerships with subject matter experts, creators, and celebrities—ensuring alignment with Editorial priorities and TV campaigns
Creator Content StrategyGuide creative ideation, campaign development, and execution for creator initiativesPartner with Content, Marketing, PR/Comms, Editorial, and Creative teams to develop innovative creator-first content experiences across owned and earned channelsChampion experimentation with emerging content formats while maintaining brand integrity and audience relevance
Content ProductionSupport the creative pipeline for social content across Editorial and TV priorities—assisting with ideation, creative direction, and production through final sign-offAssist with hands-on production of social-first content, including supporting talent/subject-matter-expert interviews and on-set social capturePartner with Editorial, Marketing, PR, agencies, platforms, and talent representatives on talent/contributor social training, on-set social capture, live event coverage, digital activations, paid media creative, and influencer activationsBuild and maintain process workflows and content calendars to keep production and publishing on track
Data & ReportingSupport monitoring of performance to understand the effectiveness of strategy and creative executionHelp translate data into recommendations for continuous improvement across content and campaignsAssist in building reporting for priority stories and campaigns in partnership with the Analytics team
Qualifications3–4 years of experience in social media marketing, agency work, or a related fieldOrganic social media expertiseExperience creating and/or producing social contentExperience writing social copy and captionsExperience with photo and video content developmentDeep and current understanding of social platforms (e.g., Instagram, TikTok, Facebook, Threads, X, Reddit, WhatsApp, LinkedIn, Pinterest, Snapchat) and a curiosity for emerging platformsExperience building and maintaining process workflows and content calendarsAbility to support multiple high priorities at once in a fast-paced environmentAbility to manage multiple stakeholders and prioritiesStrong creative writing skills, with a keen eye for compelling and innovative contentSignificant organizational skills and extreme attention to detailEffective verbal and written communication skillsAbility to build and manage relationships across internal and external stakeholdersWorking knowledge of Photoshop and/or CanvaStrong Microsoft Office skillsTeam-first mentality, with creative, proactive, and independent thinking
Preferred Qualifications3-4 years of social media experience in media, entertainment, or marketing with a focus on driving brand-affinity and acquisitionCreator marketing / creator activations experienceFamiliarity working with agencies or external vendorsAirtable experience
Required EducationCollege degree in digital/social marketing, business, journalism, or related field
Preferred EducationBachelor's or higher degree in digital/social marketing, business, or journalism
Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.
Equal Employment OpportunityRussell Tobin is an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.
Fair Chance EmploymentRussell Tobin is a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.
AccommodationsWe are committed to providing reasonable accommodations to applicants and employees with disabilities. xzbcwsv If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.
Only applicable for San Francisco Candidates: Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.
Details
| Company | Russell Tobin |
| Location | Washington, District of Columbia, United States |
| Type | FULL TIME |
| Niche | design |