Director - Media Effectiveness

Role: Director - Media Effectiveness Experience Required: 8 years Location: Bangalore Key Responsibilities: 1. Execute Strategic Roadmap: - Aid in executing a comprehensive strategic roadmap for marketing effectiveness. - Incorporate methodologies like marketing measurement, simulation/forecasting, and scenario planning. - Drive tangible business outcomes through a well-defined and actionable strategy. 2. Harmonize Online and Offline Channel Performance: - Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance. - Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution. - Derive actionable insights to inform strategic decision-making. 3. Client Data Acquisition: - Facilitate clients in acquiring essential data for ROI analyses. - Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly. 4. Collaborate with the Media Team: - Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs. - Consider business nuances like campaign objectives (e.g., performance vs. awareness) to ensure effective measurement strategies. 5. Drive Evolution of Measurement Practices: - Propel the evolution and acceleration of measurement practices. - Introduce innovative test designs to ensure continual learning and adaptation to industry shifts. 6. Refine and Enhance Analytics Models: - Continuously refine and enhance marketing analytics and optimization models. - Work closely with the data science team to adapt models to shifts in the business landscape. 7. Develop Replicable Models and Tools: - Develop replicable models, tools, and templates that are scalable and universally applicable across clients. - Ensure the efficiency and effectiveness of measurement tools for seamless implementation. 8. Ad Hoc Analysis and Decision Support: - Address requests for ad hoc analysis to guide business decisions. - Inform marketing budget allocation through comprehensive analysis and insights. Interested candidates can share their CV at along with the following details: • Total Years of Experience in Media Effectiveness • Current Company • Notice Period • Current CTC • Salary Expectations • Current Location • Open to work from Bangalore • What impact have you done on Business through Media Effectiveness • How many people are reporting under you