PPC- Associate

Aptita · India

Role- Google Ads

Experience-2-4 years

Location- Noida

Key Skills- Google Ads, Execution heavy, end-to-end campaign management

Candidates must be from an Agency Background

Key Responsibilities:

• Plan, execute, and manage Google Ads campaigns across Search, Display, Performance Max, and YouTube.
• Conduct keyword research, competitor analysis, ad creation, bidding, and budget management.
• Monitor and optimize campaigns for CTR, CPC, CPA, conversions, and ROAS.
• Analyze search terms and implement negative keywords to improve traffic quality.
• Optimize campaigns based on performance, audience, location, device, and other key parameters.
• Set up and monitor conversion tracking and ensure accurate campaign measurement.
• Prepare performance reports and provide actionable insights.
• Conduct A/B testing of ads, landing pages, and campaign strategies.
• Manage multiple campaigns and ensure timely execution as per client/business objectives.

• Please share CV- ritika.j@aptita.com