Lead Sr. Business System Analyst

WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Lead Senior Business Systems Analyst (BSA) leads the definition of the solution for new client implementations or larger projects on an existing implementation. The BSA must be able to understand the client’s business requirements and map those to our technology. Then document and help communicate that vision to the client and to internal execution teams.
Candidates should have a strong grasp of database architecture, data modeling, Interface development and system integration using real-time web-services. He or she should also have a solid understanding of CRM, CDP, email and database marketing concepts.
This role requires you to reside in either PST or MST timezones, to travel to our client on the west coast on a needs-basis.
Lead project scoping:
- Gather and define project requirements
- Understand client workflows and business goals
- Learn existing technical and data infrastructure
- Conduct gap analysis between application and stated customer requirements
- Estimate project impact (resources / hours)
- Document recommended solution
- Draft requirements documents/functional specifications
- Update changes throughout the project lifecycle
- Author and manage tickets for internal communication
Serve as internal SME on the solution
- Collaborate with development, QA and production support teams through project lifecycle
- Proactively identify and address project risks
- Support QA and UAT to ensure requirements are met
Manage multiple competing priorities through effective organization and communication
- Management experience of similar roles
~ Experience contributing to project documentation including Business requirements documentation, specifications, SOWs, LOE’s, etc
~ Ability to understand and represent the needs of the end user in a software development environment
~ Strong MS Office skills (Word, Excel, PowerPoint).
~ Web-services experience with RESTful APIs desired
~5+ years of experience with software implementation from requirement through design, development, and user acceptance
~ Bachelor's Degree or higher in technology-related field or relevant experience in implementing software.
~Must be willing to travel

Excellent medical, dental, and vision coverage
Employee Equity
Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. Learn more about our commitment to diversity, equity and inclusion here:
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