Community & Partnerships Manager

Balancenutrition.in · India

About Balance Nutrition

Balance Nutrition is a pioneering digital health business specializing in disease and lifestyle disorder management with over 75,000+ clients across 94+ countries. We focus on addressing obesity, diabetes, thyroid, cholesterol, PCOS, and more through a robust App & web-based model. Our mission is to transform healthcare for Indians globally, aiming to reach 1 million users in the next 12 months.

Role Overview

We're looking for a creative, execution-focused professional who can build and nurture our community while driving brand collaborations, influencer marketing, PR initiatives, paid marketing campaigns, and engagement initiatives.

Key Responsibilities

• Build, engage, and grow Balance Nutrition's online community across social media platforms.
• Identify, onboard, and manage collaborations with influencers, creators, healthcare professionals, media partners, and strategic brand partners.
• Develop and execute end-to-end influencer marketing campaigns, brand collaborations, and PR initiatives to enhance brand visibility.
• Plan and execute engaging campaigns that strengthen community participation and brand awareness.
• Manage community engagement across social media, WhatsApp, and email marketing, ensuring timely and meaningful interactions.
• Plan, launch, monitor, and optimize Meta (Facebook & Instagram) Ads and Google Ads campaigns to drive lead generation, conversions, and brand awareness.
• Coordinate with the Performance Marketing team to improve campaign performance, audience targeting, and ROI.
• Manage campaign CTAs, customer journeys, and marketing funnels to improve lead generation and conversions.
• Drive user-generated content (UGC), customer success stories, testimonials, webinars, podcasts, live sessions, and community-led initiatives.
• Collect customer feedback, conduct polls, analyze engagement metrics, and generate actionable insights.
• Work closely with the Brand, Content, Sales, and Performance Marketing teams to align campaigns with business objectives.
• Convert community engagement into qualified leads and support revenue growth initiatives.
• Track campaign performance, prepare reports, and continuously optimize engagement, acquisition, and conversion metrics.

Requirements

• 2–5 years of experience in Community Management, Influencer Marketing, Brand Partnerships, PR, Digital Marketing, or Growth Marketing.
• Strong understanding of influencer outreach, campaign execution, community building, and brand collaborations.
• Experience handling social media engagement, WhatsApp marketing, and email marketing campaigns.
• Knowledge of marketing funnels, lead generation, conversion optimization, and campaign analytics.
• Excellent communication, relationship-building, negotiation, and stakeholder management skills.
• Ability to independently ideate, plan, execute, and optimize campaigns from concept to completion.
• Experience in the health, wellness, fitness, or lifestyle industry is an added advantage.