Business Development Executive - B2B & Institutional Sales

Earthen story · Mumbai, India

We're hiring: Business Development Executive - B2B & Institutional Sales - Mumbai

· Location : Mumbai, Wadala RTO / Wadala East

· CTC : Rs. 40,000 to Rs. 60,000 per month fixed, depending on fit and experience, plus a performance-linked variable component

· Working days : 6-day week, primarily from office

· Type : Full-time

· Prior Experience : Minimum 2 yrs in wholesale, bulk, or institutional sales; exposure to HoReCa, corporate gifting, or the organic/health food space is a strong plus

DM us at with your resume, a short note on your background and why this role excites you. 

About Earthen Story

Earthen Story is an Indian organic food brand. We are looking for a Business Development Executive to help us build our Mumbai sales channel across offices, stores, institutions, cafes, corporates, gifting buyers, and other high-potential B2B accounts.

This is a ground-up sales role. You will identify leads, speak to prospects, follow up over phone, email and WhatsApp, visit accounts when needed, build a pipeline, and help convert early B2B customers for Earthen Story.

What you will do

· Build a list of potential B2B customers across Mumbai: offices, stores, cafes, institutions, corporates, gifting buyers, and wellness-focused partners.

· Take initiative to test new customer segments, outreach angles, and sales motions instead of waiting for a fixed playbook.

· Call, WhatsApp, email, and meet prospects to explain Earthen Story and understand their buying needs.

· Create and manage a simple sales pipeline with clear next steps, follow-ups, and conversion status.

· Help close first orders, repeat orders, and trial partnerships.

· Coordinate internally on pricing, samples, product availability, dispatch, and customer feedback.

· Learn what different customer segments want and bring structured feedback to the team.

· Use basic tools like Excel/Google Sheets/CRM-style trackers to keep sales work organized.

Who you are

· Comfortable speaking to new people over phone, WhatsApp, and in person.

· Persistent without being pushy; you can follow up professionally and keep momentum.

· Entrepreneurial and high-energy; you enjoy building from zero, opening doors, and figuring out what works.

· Polished English, written and spoken, is a must; good Hindi; Marathi is a plus.

· Interested in food, wellness, organic products, or consumer brands.

· Organized enough to track leads, update status, and not lose follow-ups.

· Prior sales, business development, wholesale, HoReCa, or field work experience is useful, but ownership matters more than a fancy title.

· Willing to work from Wadala and travel within Mumbai for relevant meetings when required.