Performance Manager

We’re partnering with a fast-growing fintech company that is transforming access to financing for small businesses, entrepreneurs, gig workers, and independent contractors. By leveraging technology, data-driven insights, and alternative underwriting methods, the company provides flexible financing solutions to customers who may be underserved by traditional lending institutions.

Please read the following job description thoroughly to ensure you are the right fit for this role before applying.
As the business continues to scale, we’re seeking a Performance Marketing Manager to lead digital customer acquisition, optimize paid media performance, and help build a scalable in-house marketing function. This is an exciting opportunity for a hands-on, analytical marketer who thrives in a high-growth environment and wants to make a direct impact on revenue, customer acquisition, and business growth.
What You’ll DoPaid Media Strategy & ExecutionDevelop, launch, and optimize paid acquisition campaigns across Google Ads, Meta Ads, and other digital channels.Manage and scale advertising budgets while improving customer acquisition cost (CAC), cost per acquisition (CPA), and return on ad spend (ROAS).Own campaign structure, keyword strategy, audience targeting, bidding, creative testing, and ongoing optimization.Evaluate existing agency-managed campaigns and help transition paid media operations in-house.Lead A/B testing across ad creatives, landing pages, messaging, and audience segments.Performance Analytics & Conversion OptimizationAnalyze the full acquisition funnel, from initial lead generation through application completion and funded customer conversion.Monitor KPIs including CAC, CPA, conversion rates, lead quality, and advertising efficiency.Identify funnel bottlenecks and implement data-driven improvements to increase conversion rates and lead quality.Build dashboards and reporting frameworks that support informed marketing decisions and budget allocation.Partner with risk, product, analytics, and technology teams to align acquisition strategies with customer qualification criteria and business objectives.Marketing Technology & GrowthOptimize CRM, marketing automation, attribution, and lead-tracking processes.Collaborate with technical teams on conversion tracking, event-based analytics, webhooks, and data integrations.Improve lead nurturing workflows and customer journeys to increase application completion and conversion.Support SEO initiatives and identify additional paid and organic acquisition opportunities.Test new channels, technologies, and growth strategies to diversify customer acquisition.Strategic CollaborationWork directly with executive leadership to develop and execute customer acquisition strategies.Translate campaign performance data into actionable recommendations that drive measurable business results.Establish repeatable processes and best practices for a growing in-house marketing function.Support new product launches, market expansion, and future growth initiatives.
What We’re Looking ForProven experience in performance marketing, paid media, growth marketing, or digital customer acquisition.Advanced, hands-on proficiency in Google Ads and Meta Ads.Demonstrated success managing advertising budgets and improving acquisition efficiency and conversion performance.Strong understanding of full-funnel marketing, lead generation, conversion rate optimization (CRO), and attribution.Experience with CRM and marketing automation platforms such as HubSpot or similar tools.Familiarity with conversion tracking, analytics implementations, webhooks, and marketing technology integrations.Working knowledge of SEO, lead nurturing, and multi-channel acquisition strategies.Strong analytical skills and the ability to turn data into actionable growth opportunities.Experience collaborating with cross-functional teams and senior leadership.An ownership mindset, strong execution skills, and the ability to thrive in a fast-paced environment.
Preferred QualificationsExperience in fintech, financial services, lending, consumer finance, or small business financing.Experience with lead-generation funnels involving applications, qualification criteria, and multi-step conversion journeys.Agency-side experience managing paid media campaigns for financial services clients.Candidates with exceptional paid acquisition experience in other industries are encouraged to apply.
The Ideal CandidateHands-on operator: Enjoys personally managing campaigns, testing strategies, and implementing optimizations.Data-driven decision-maker: Uses performance metrics to guide strategy and improve results.Entrepreneurial thinker: Comfortable taking ownership and building processes in a growing organization.Strategic and execution-focused: Balances immediate campaign performance with long-term growth objectives. xzbcwsv Collaborative partner: Communicates insights effectively and works cross-functionally to achieve business goals.