Marketing Executive (Animal Feed Sales)

We are seeking a dynamic and result-oriented Marketing Executive (Animal Feed) to drive market development and sales growth across cattle feed, poultry feed, and fish feed . The role involves expanding the dealer and distributor network, developing strong relationships with farmers and key stakeholders, driving customer acquisition and retention, and ensuring timely collections and operational coordination.

• Develop the market for cattle, poultry, and fish feed through customer visits, farmer meetings, and field activities.
• Expand business by appointing new distributors, dealers, and developing existing customers.
• Identify and build relationships with cattle farmers, poultry farmers, fish farmers, milk collection centers, hatcheries, and other potential customers.
• Drive customer acquisition while ensuring retention of existing customers across all feed categories.
• Conduct regular market surveys, competitor analysis, and monitor product performance and pricing.
• Implement PDME (Plan, Do, Measure, Evaluate) to achieve sales targets across assigned territories.
• Build strong relationships with key opinion leaders and influencers in the livestock and aquaculture sectors.
• Convert prospective customers into regular buyers through consistent follow-up and technical support.
• Conduct daily market visits as per approved tour plans to generate sales opportunities.
• Organize farmer meetings, product demonstrations, and technical seminars in collaboration with Extension Managers.
• Resolve customer complaints promptly and ensure high levels of customer satisfaction.
• Lead customer conversion initiatives and coordinate timely product deliveries.
• Ensure 100% collection of outstanding payments in line with company credit policies.
• Complete all customer onboarding documentation, credit agreements, dealership agreements, and related SOP documentation.
• Coordinate with the sales coordination and logistics teams to ensure efficient product dispatch and optimize transportation costs.
• Maintain updated customer and market databases categorized by geography, customer segment, and feed category.
• Collaborate with internal departments to ensure smooth execution of sales and customer service activities.
• Prepare regular sales reports, market intelligence, and business updates for management.

• Graduate in Agriculture, Veterinary Science, Animal Husbandry, Fisheries, Business, Marketing, or a related discipline (MBA preferred).
• 3-8 years of experience in animal feed, livestock, poultry, aquaculture, agribusiness, or FMCG sales.
• Proven experience in field sales, distributor development, and customer relationship management.
• Good understanding of cattle, poultry, and fish farming practices and feed products.
• Willingness to travel extensively within the assigned territory.

• Strong sales, negotiation, and relationship-building skills.
• Excellent communication and presentation abilities.
• Customer-focused with strong problem-solving capabilities.
• Self-motivated with the ability to work independently and achieve targets.
• Strong planning, territory management, and analytical skills.
• Ability to coordinate effectively with cross-functional teams.
• Data-driven approach to market development and sales performance tracking.

Raipur, Chhattisgarh | Odisha

Salary as per industry standards (based on experience). Send your CV at careers@pasupatigroup.com.