Business development executive (us shift)

Binary Semantics Ltd. · Gurugram, India

Position - Business Development Executive (US Night Shift)
Division - ITIS (Captive Unit of Binary Semantics Ltd.)
Experience: 2–5 Years

Candidates must be from these Preferred Industry:
Digital Marketing | Website Development | Saa S | IT Services

Role Overview:
We are looking for an energetic and target-driven Business Development Executive to identify new business opportunities, build strong client relationships, and generate revenue by selling our digital marketing and web development services. The ideal candidate should have experience selling agency services or IT solutions to small and medium-sized businesses and possess excellent communication, negotiation, and consultative selling skills.

Key Responsibilities:
# Lead Generation:
Identify and research potential clients in Canada and the United States.
Generate qualified leads using Linked In Sales Navigator, Apollo, Zoom Info, Google Maps, directories, referrals, and outbound prospecting.
Build and maintain a healthy sales pipeline in the CRM.

# Business Development
Conduct discovery calls to understand client challenges and business objectives.
Present customized digital marketing and website solutions.
Prepare proposals, quotations, and service agreements.
Negotiate commercial terms and close deals.

# Client Relationship Management
Build long-term relationships with business owners and decision-makers.
Coordinate with internal marketing and technical teams for smooth project handover.
Ensure high customer satisfaction and identify upselling opportunities.

# Sales Activities
Cold calling and email outreach.
Linked In networking and social selling.
Follow-up on inbound website enquiries.
Attend networking events and virtual meetings where applicable.

# Reporting
Maintain accurate CRM records.
Submit weekly sales forecasts and pipeline reports.
Track conversion rates and revenue targets.

# Services You Will Sell
Website Design & Development
Word Press Development
Shopify & e Commerce Solutions
Search Engine Optimization (SEO)
Google Ads (PPC) & Meta Ads
Social Media Marketing
Branding & Graphic Design
Email Marketing & Automation
Website Maintenance & Support
Conversion Rate Optimization

# Required Skills
Excellent English communication (written and verbal)
Strong presentation and negotiation skills
B2 B consultative selling experience
Experience with CRM systems
Ability to understand digital marketing concepts
Self-motivated and target-oriented
Strong relationship-building skills

# Preferred Qualifications
Bachelor's degree in Business, Marketing, or related field.
2–5 years of experience in agency, IT, Saa S, or digital marketing sales.
Experience selling services to North American clients.
Familiarity with Google Ads, SEO, Website Development, or Branding services.

# Tools You'll Use
Hub Spot CRM / Zoho CRM
Linked In Sales Navigator
Google Workspace
Microsoft Office
Slack / Microsoft Teams
Zoom / Google Meet

# Key Performance Indicators (KPIs)
120–150 qualified outbound prospects per week
20–25 discovery meetings per month
10–15 qualified proposals submitted per month
Minimum 30% proposal-to-close conversion rate
Monthly sales target: USD $20,000–$40,000 in new business
CRM update compliance: 100% * Response time to inbound leads: Within 1 business hour

What We Offer:
Competitive fixed salary
Attractive sales incentives and commissions
Performance bonuses
Career growth opportunities
Ongoing sales and product training
Opportunity to work with international clients
Flexible work environment

# Ideal Candidate:
You are proactive, confident, and passionate about helping businesses grow. You enjoy building relationships, solving business challenges, and exceeding sales targets. If you thrive in a fast-paced environment and want to grow with an ambitious digital agency, we'd love to hear from you.