Creative strategist & copywriter

<p> About Superfoods Valley: </p> <p> Superfoods Valley is a fast-growing nutrition-focused startup on a mission to make everyday nutrition simple, accessible, and effective for Indian families. Through our science-backed products and purpose-driven storytelling, we aim to bridge the nutrition gap in daily diets—without changing taste, smell, or food habits. </p> <p> Website: </p> <p> Key Responsibilities: </p> <p>1. Develop &amp; Execute Creative Strategy for Good Monk. Take ownership of brand’s Creative Output across formats – including Performance Creative s &amp; Brand Campaigns </p> <p>2. Ensure coherence of Brand Voice across all creative touchpoints </p> <p>3. Gather a solid understanding of Who the Category &amp; Brand consumer is and Why they buy (Pain Points / Desires). Use this effectively to build Creative Strategy &amp; drive its Execution </p> <p>4. Create High Performing Direct Response Creative s for Performance Marketing. Own the entire process &amp; final output. Concept, Script, oversee the Shoot wherever required (internal / external), Final Output. This will include various kinds of creative s – Videos &amp; Statics – UGC, Influencers, Product Centric etc </p> <p>5. Be on top of creative performance: What’s Working &amp; What Not; <br />and Why </p> <p>6. Collaborate effectively with Internal teams (Performance, Writers, Designers / Editors, R&amp; D, Nutrition) &amp; External Agencies to create compelling creative s, in line with business goals </p> <p>7. Conduct research and gather insights to inform copywriting strategy </p> <p>8. Strengthen the ecosystem of best in class, fit for purpose Creative partners to work with </p> <p>9. Stay up-to-date with industry trends &amp; best practices in Direct Response Copywriting &amp; Brand Storytelling </p> <p> What We’re Looking For: </p> <p>- 3-5 years of relevant experience in creative strategy, advertising, content, or brand building. </p> <p>- Proven track record of working on consumer brands—preferably D2 C, FMCG, Health &amp; Wellness </p> <p>- Strong grasp of digital-first storytelling and brand thinking. </p> <p>- A sharp eye for copy, design, and visual storytelling. </p> <p>- Excellent communication and presentation skills. </p> <p>- Comfortable managing creative workflows with external partners and in-house teams. </p> <p>- Passionate about purpose-driven brands and the health &amp; wellness space. </p> <p> Why Join Us? </p> <p>- Be part of a purpose-led, growing brand shaping the future of family nutrition. </p> <p>- Work closely with a passionate founding team and category experts. </p> <p>- A culture that encourages ideas, ownership, and experimentation. </p> <p>- Opportunity to create content that educates, empowers, and impacts lives. </p> <p> What We Offer: </p> <p>- Competitive salary and benefits package. </p> <p>- Opportunity to work in a dynamic and creative environment. </p> <p>- Professional development and growth opportunities. </p> <p>- WFO role. Office in Ulsoor, Bengaluru </p>