Executive/senior executive, performance marketing

Saregama India Ltd. · Mumbai, India

Responsibilities

• Campaign Strategy & Execution: Develop and execute full-funnel, digital-first

campaigns (awareness → conversion) across Meta, Google, You Tube, and

programmatic platforms, to drive awareness, engagement, and ticket conversions

• Content and Creative Management: Develop content independently and act as

custodian with creative and design teams to produce performance-led ad assets,

event listings, and social content that drive engagement and conversions

• Data & Optimization: Leverage audience insights, campaign analytics and ticketing

data to refine targeting, optimize spend efficiency and CPA to maximise ROAS

• Ticketing Operations & Conversion Management: Using in-house capabilities and

working with third-party ticketing platforms for inventory management, tracking, pixel

setup, and A/B testing to maximize reach and occupancy

• Brand Playbooks: Develop scalable brand guidelines and detailed bibles across IPs

for marketing assets, on-ground materials, and event-day touchpoints, in coordination

with production design to ensure a consistent world class audience experience

• Cross-Functional Collaboration: Partner with business strategy, creative operations,

technology, and legal teams to align marketing initiatives with overall IP and

experience objectives

Qualifications

• 1-2 years of experience in marketing strategy and operations, ideally within live

entertainment, media or direct to consumer tech sectors

• Demonstrated success in scaling audiences and driving ticket sales through

performance marketing, innovative campaigns and customer funnel optimization

• Strong command over Meta Ads Manager, Google Ads, You Tube Ads, and analytics

platforms

• Hands-on experience with tracking tools (Google Analytics, Tag Manager, pixels, UTM

structures)

• Ability to interpret data into actionable insights and communicate them clearly with

teams

• Excellent creative sensibility to deliver innovative content across media and formats

• Ability to manage ticketing operations, including A/B testing, yield optimization, and

partnerships with third party platforms

• Skilled at developing brand and process manuals to drive customer obsession

practices

• Strong stakeholder management capability to drive cross-functional collaboration

• A passion for live entertainment, arts and culture, and innovation in storytelling