Senior specialist - account management

Affinity Global · Mumbai, India

About Affinity:

Established in 2006, is an advertising technology holding company that ideates, invests, and develops businesses at the intersection of technology, media, and advertising. Affinity operates 6 business units:. It today operates 6 different business units – m Canva s, Site Plu g, VEV E, Yield Solution s, Nucleu s and Opinar y

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We solve unique digital advertising and media problems globally by building scalable technology and creating proprietary, high-impact ad and media experiences for brands, with a strong focus on user experience.

About the Job

This individual will play a crucial role in establishing and nurturing relationships with our clients for our mobile and content marketing solutions. We are looking for candidates who can demonstrate a proven track record of success in digital ad account management, possess a strong work ethic, excel in communication skills, and have a deep understanding of digital media and mobile advertising solutions. Join our team and be a key driver in delivering exceptional results for our clients. This role will be covering our US Market.

This role is part of a team expansion and is focused on scaling existing accounts while also identifying and developing new business opportunities.

Required Skills Account Management : Serve as the primary point of contact for our advertisers, building strong and trusted relationships to understand their advertising objectives and overall business goals Campaign Strategy : Collaborate with advertisers to develop customized advertising strategies that align with their target audience, brand identity, and budget constraints Campaign Execution : Coordinate with internal teams to ensure seamless execution of advertising campaigns, adhering to deadlines, and maintaining campaign effectiveness Performance Monitoring: Continuously monitor campaign performance and metrics, analyzing data to identify areas of improvement and providing insights to advertisers for optimization. Client Su pport: Proactively address advertiser inquiries, concerns, and feedback to maintain high levels of client satisfaction and retention. Upselling and Cross-selling : Identify opportunities to expand relationships with existing advertisers by introducing them to additional advertising products or services that align with their needs. Reporting and Anal ytics: Prepare regular performance reports for advertisers, highlighting key metrics and outcomes to demonstrate the value of their advertising inventory Industry Know ledge: Stay up-to-updated with the latest trends, innovations, and best practices in digital advertising to offer strategic recommendations and stay ahead of the competition Revenue Growth: Collaborate with the sales team to identify potential upsell opportunities and contribute to revenue growth by achieving and exceeding performance targets.

Other Tasks: Collaborate with the sales team to contribute to revenue growth and achievement of quarterly targets. Scale existing advertiser accounts and actively prospect and onboard new accounts. Strategize closely with clients to build a long-term roadmap aligned to their business ob jectives. Work cross-functionally with internal teams, taking ownership of outcomes while contributing to a collaborative, team-oriented environment

What you’ll need to succeed 3 – 5+ years of relevant experience in the digital advertising industry. Exceptional verbal and written communicaton skills. Strong sales mindset with the ability to map business opportunities and confidently lead client conversations. Bold, solutions-oriented approach with the ability to navigate complex client scenarios. Experience working toward quarterly revenue targets with ownership and accountability. Affiliate marketing experience is a strong plus. Solid understanding of the digital advertising ecosystem and performance-driven environments. Driven, self-motivated, and eager to learn and grasp new concepts. Creative, out-of-the-box thinker with keen analytical skills and problem-solving ability. Strong attention to detail and a passion for perfection - ensuring high-quality work. Proficient in MS Office applications like Word, Excel, and Power Point.